Skip to content
Friday 28 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,813.23
+0.19%
DAX
26,538.02
+0.65%
CAC 40
8,406.66
+1.04%
STOXX 50
6,478.33
+0.83%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 26 May 2016 10:06 am

Why drinking isn’t really as much fun as you think: It’s more about the socialising than the boozing

By: Jessica Morris

Add as a preferred source on Google

Scientists have finally put a number on just how much better drinking can make a given situation — and it looks like people are right when they say you don't need alcohol to have a good time. 

People were asked to rate their happiness on a scale of one to 100 at various points throughout the day for a study carried out by app Mappiness. It included roughly two million responses from about 31,000 people between 2010 and 2013.

Read more: This brain train tool could help you drink less booze

The average person drinking alcohol rated their happiness 10.8 points higher on the 1-100 scale than someone who wasn't, according to the study by academics at the London School of Economics.

But because most people were drinking in fun situations – watching sports or attending a party – there was a socialising factor that knocked the overall fun score down.

When controlled for this, boozing added just 3.88 points to the 1-100 happiness scale. 

Read more: This alcohol monitoring Skyn wristband from BACtrack might help you avoid hangovers

This suggests booze has only a marginal effect on happiness if people are already doing something fun. But if you are doing an unpleasant activity — such as commuting or waiting — alcohol will may it significantly more enjoyable.

Somewhat unsurprisingly, the study also found that drinking doesn't lead to a long-term increase in overall happiness or life satisfaction.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Culture
  • Life&Style

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • No 10 backs ‘vertical drinking’ in Soho pubs

    Hospitality
    Pub-goers 'vertical drinking'.
  • ‘Cheers to Beer’ Celebrates the Drink at the Heart of Life’s Meaningful Moments

    Business Wire
  • Row erupts over Tory plan to stop Soho pub goers standing up 

    Hospitality
    Bustling Soho street scene with vibrant storefronts, diverse pedestrians, and iconic London architecture under clear skies
  • Whey and weight-loss drugs to eat into Applied Nutrition profit

    Retail
    Woman lifting dumbbells with a trainer in a busy gym, promoting fitness and health
  • Ratcliffe’s Ineos saves Runcorn plant

    Industrials
    Manchester United minority owner Sir Jim Ratcliffe’s Ineos has announced a “significant strategic investment” into premium apparel brand Castore.
  • Fielden: Crafting a modern whisky brand

    Whisky
    Hand holding Fielden Whisky of England Rye Whisky bottle amidst green rye field.
  • Britain needs to start designing for drought

    Opinion
    London cityscape from Primrose Hill showing dry, brown grass during drought with River Thames and skyscrapers
  • Puregym to double new gym openings in second half of year

    Leisure
    Exterior view of PureGym Aldershot, a modern fitness center with large windows and promotional signage
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook