Skip to content
Sunday 9 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 11 September 2018 5:03 pm

Elon Musk’s ‘erratic behaviour’ causes Nomura to downgrade Tesla stock

By: Joe Curtis and Callum Keown

Add as a preferred source on Google

Tesla’s share price was set rocking by an investment bank downgrade today, with chief executive Elon Musk’s “erratic behaviour” cited as a reason for the price adjustment.

Tesla’s shares fell by almost four per cent to $274.14 after Nomura cut its target price in the wake of Musk making yet more headlines with behaviour such as smoking weed live on the internet.

Read more: 'It's legal, right?' Elon Musk smokes weed on podcast

Romit Shah of Nomura withdrew his ‘buy’ rating despite saying Tesla remains positioned to deliver “unprecedented” revenue growth.

“We have been one of the most bullish on TSLA shares since initiating coverage last October,” he wrote in a note to investors.

“We continue to believe that Tesla could be a lot bigger than it is today.

“The issue though is the erratic behavior of CEO Elon Musk. During the second quarter, the switch seemingly flipped.”

He cited Musk’s regular tweets, as well as his appearance on comedian Joe Rogan’s podcast last week, where he appeared to smoke a joint.

His New York Times interview, accusation that a diver involved in rescuing the Thai cave boys is a paedophile – which has led to a lawsuit from the diver in question – and abruptly announced and abandoned plan to take the company private "likely contributed to the onslaught of executive departures in recent months", Shah added.

Chief accounting officer Dave Morton resigned last week after just a month in the role and was followed by HR chief Gaby Toledano.

It comes as Musk tries to up production of its vehicles, saying Tesla will scrap some colour options from its electric car line-up in a bid to “simplify manufacturing”.

The carmaker has dropped two of its seven paint options as it faces mounting pressure to increase production.

The company met a self-imposed target of producing 5,000 Model 3 cars in a week in July – after missing production targets in previous quarters.

Last week chief executive Elon Musk predicted Tesla was set for its “most amazing quarter in history” in the third quarter – building more than twice as many cars as the second quarter.

The firm produced 53,339 vehicles in the second quarter and delivered 40,768, according to its most recent quarterly results.

Musk said: “Moving two of seven colours off menu on Wednesday to simplify manufacturing.

“Obsidian black and metallic silver will still be available as special request, but at higher price.”

Read more: Mercedes-Benz to unveil its first Tesla-challenger electric SUV

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Transport & Infrastructure

Trending Articles

  • Stop burying us in swollen corporate reports, says audit watchdog boss

  • Hargreaves Lansdown orders staff back to office

  •  Burnham to unveil new cost of living measures on UK tour

  • How Britain can stay clear of rivals as home of overseas sport club owners

  • Why the Loire Valley is about so much more than fairytale castles

More from Morning Wire

  • Triumph for Tesla as top court rules 5G licensing case should be heard in UK

    Lawsuit
    Tech billionaire Elon Musk has been asked to serve in Donald Trump’s cabinet. (Photo by Apu Gomes/Getty Images)
  • Here’s the right way to criticise the media

    Opinion
    Elon Musk and a woman in blue blazer seated with microphones, golden car in background
  • AI spending overshadows Alphabet and Tesla earnings

    Tech
    The Competition and Markets Authority said they've heard complaints Google's search advertising costs are higher than expected
  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

    Fintech
    Revolut CEO Nik Storonsky speaking at a business conference, wearing a suit and tie, addressing financial innovation.
  • Daniel Hulme: I asked Elon Musk on a yacht to help me solve AI consciousness

    Opinion
    Daniel Hulme speaking at a business conference, wearing a suit, with a projector screen behind him displaying data graphs.
  • Lisa Nandy has set a terrible precedent by flouncing off Twitter

    Opinion
    Culture secretary Lisa Nandy has warned that the limbo over David Kogan’s appointment as head of the Independent Football Regulator is “obviously having real-world consequences”.
  • Ryanair warns of ‘passport queue chaos’ with new EU border system

    Aviation
    Elon Musk and Ryanair CEO Michael O’Leary face off amid acquisition rumors in a business meeting setting
  • Natwest boss becomes latest City figure caught in AI social media scam

    Banking
    NatWest building exterior with logo, highlighting corporate presence and architecture on a business news website.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook