Skip to content
Monday 31 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,824.26
+0.29%
DAX
26,378.10
-0.72%
CAC 40
8,407.69
+0.08%
STOXX 50
6,466.83
-0.29%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 12 January 2017 5:36 pm

Anything Aston Martin can do… Lexus unveils its first sport yacht

By: Rebecca Smith

Add as a preferred source on Google

It was only a few months back Aston Martin dipped its toe in the water of day cruisers, with its first ever boat. 

And now Lexus has unveiled its concept for its very first sport yacht. The luxury division of Toyota said it delved into how it might expand into "new areas of lifestyle and recreation".

Chief branding officer Akio Toyoda unveiled the yacht in Biscayne Bay in Florida, which is designed for recreational day sailing and can pack in six to eight people.

Read more: In pictures: Four crazy luxurious superyachts at the London Boat Show

The yacht is powered by twin high-performance Lexus V8 engines.

"This allowed us to explore how Lexus design language could be applied to a maritime idea," said Yoshihiro Sawa, Lexus International vice president. "The effort is valuable to us as it stirs our creative energies and pushes our imagination to design and lifestyle possibilities outside of the automotive realm we know so well."

The proposal for the yacht was firmed up during 2015, with the Marine Department engineering the construction and on-board marine systems. The yacht can hit top speeds of 43 knots or 49mph.

But fans of Lexus' new watery direction, don't get too excited: it's a bespoke, one-off project. Apparently there are no plans to put the yacht into production.

Read more: The UK's £605m superyacht industry is going full steam ahead

In pictures: The Lexus sport yacht


Living the dream? (All pictures: Lexus)

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Transport & Infrastructure

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Jamie Vardy bags Bundesliga rights as he steps up streaming war with Neville and Lineker

  • Wine to buy this week: The very best Pinot Noir on the shelves

More from Morning Wire

  • Lexus ES 2026 review: Easygoing electric saloon goes its own way

    Life&Style
    Silver Lexus ES driving on a tree-lined road, motion blur implying speed, front view, lush green foliage
  • Lexus ES 350e Review: Is this the best electric executive car?

    Motoring
    Lexus ES350e electric car in light blue, parked on a paved driveway in front of a stone building.
  • New Aston Martin Valen is a V12 Vanquish with added attitude

    Life&Style
    Aston Martin Vanquish Vision Concept with a man in a suit presenting it in a design studio.
  • ‘Alice in Wonderland’ workspace firm lands £129m Aberdeen-backed finance

    Property
    Modern reception area with unique legs art installation, white desk, and colorful stools.
  • Aston Villa commercial status a tonic for Premier League in big-spending era

    Sport Business
    Unai Emery, Aston Villa manager, shouts with intensity during a football match, gesturing with his right arm.
  • Is it ever ok to wear shorts to the office?

    Opinion
    Man in shorts and sunglasses walking through an office, holding a Free Palestine mug, while colleagues watch in disbelief.
  • Lotus Emira 420 Sport: the best Emira yet is a downsized supercar

    Life&Style
    Bright orange Lotus Emira 400 Sport speeding on a racetrack under a blue sky with clouds.
  • Premier League: US owners dominate over half of 20 clubs

    Sport Business
    Shahid Khan, businessman, smiling and wearing a bright blue scarf, looking to the right with a blurred background.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook