Skip to content
Sunday 23 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 06 August 2024 11:08 am

Audemars Piguet helps fuel booming UK luxury watch market as sales surge

By: Jon Robinson

Add as a preferred source on Google
The luxury watch market in the UK is booming. (Photo by Robert Hradil/Getty Images for Sotheby's)
The luxury watch market in the UK is booming. (Photo by Robert Hradil/Getty Images for Sotheby's)

The UK arm of luxury Swiss watchmaker Audemars Piguet has hailed its “robust financial health” after its sales jumped during 2023.

The division, which is headquartered in London, has posted a revenue of £72m for the 12 months, up from £58.7m.

Newly-filed documents with Companies House also show that its pre-tax profit increased from £3.4m to £4.4m over the same period.

A statement signed off by the board said: “In 2019 the company reinforced operations by establishing a network of three boutiques in London on New Bond Street, at Harrods and on Sloane Street.

“Since then and despite a challenging Covid context over 2020 and 2021 for the retail sector, the company has demonstrated strong and sustained financial performance.

“The directors are pleased with the results presented by these financial statements for 2023, highlighting robust financial health and a successful operational strategy.”

The wider Audemars Piguet group achieved a revenue of £2.1bn in 2023.

The results come after fellow luxury Swiss watch brand Richard Mille issued a huge dividend and hinted that 2024 will be another year of sales success.

The company’s Europe, Middle East and Africa division, which is based in London, paid out a dividend of CHF 232.1m (£213.5m) in the year 2023, up from CHF 50.7m (£46.6m), according to newly-filed accounts with Companies House.

The results also revealed that its turnover rose from CHF 378.7m to CHF 365.3m while its pre-tax profits also increased from CHF 131.4m to CHF 147.1m.

Last month it was revealed that watchmaker Christopher Ward saw its profit spike as its sales almost doubled during its latest financial year.

The business reported a turnover of £30.5m for the year to March 31, 2024, up from £16.8m. The firm’s pre-tax profits also surged from £222,000 to £3.9m.

Read more

Watch out, Burnham

Man in The Passage apron slicing food in a commercial kitchen, with a food allergens chart visible.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • Audemars Piguet
  • luxuary watches
  • Luxury watch
  • luxury watches
  • swiss watches
  • watch market
  • Watch market UK
  • watches

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • Burnham predicted to raise taxes for ‘fundamental’ cost of living support

  • Amazon says it buys books in bulk to ‘improve products’

More from Morning Wire

  • Watch out, Burnham

    watches
    Man in The Passage apron slicing food in a commercial kitchen, with a food allergens chart visible.
  • Harvey Nichols will collapse without rescue deal, directors warn

    Retail
    Exterior view of the Harvey Nichols luxury department store building facade with prominent black lettering and ornate arch...
  • The decline of Harvey Nichols is a tale of London’s decline too

    Opinion
    Harvey Nichols department store at night, illuminated with neon signs and colorful window displays.
  • Historic French Luxury Leather Goods House Moreau Paris Sold to Leading Manufacturer

    Business Wire
  • Is the Zeekr 9X Super Hybrid the new luxury SUV to beat?

    Motoring
    Dark brown Zeekr X9 electric MPV with large chrome grille, parked indoors with warm golden lighting.
  • ‘Alice in Wonderland’ workspace firm lands £129m Aberdeen-backed finance

    Property
    Modern reception area with unique legs art installation, white desk, and colorful stools.
  • Mike Ashley’s Frasers ups stake in Hugo Boss after takeover bid

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • John Lewis’ new boss faces a battle to boost online sales

    Retail
    John Lewis & Partners department store building exterior with logo signage against a blue sky
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook