How Swatch and Audemars Piguet pulled off the ultimate high-low watch collab Life&Style Audemars Piguet and Swatch have teamed up to create a plastic pocket watch that riffs on the Royal Oak, turning an untouchable status symbol into something playful, divisive and irresistibly collectible. Sam Kessler asks: ‘What’s going on?’ On 16 May every Swatch Store in London closed for the day as hundreds of people queued outside, [...]
Falling Rolex prices are fuelling a sales boom Retail The holiday season has always been pivotal for luxury watch sales, and this year brings a particularly promising outlook. Contrary to the usual holiday price hikes in many markets, the secondary watch market has seen notable price declines. Over the past year, prices for iconic brands like Rolex have dropped by an average of five [...]
Audemars Piguet helps fuel booming UK luxury watch market as sales surge The UK arm of luxury Swiss watchmaker Audemars Piguet has hailed its “robust financial health” after its sales jumped during 2023. The division, which is headquartered in London, has posted a revenue of £72m for the 12 months, up from £58.7m. Newly-filed documents with Companies House also show that its pre-tax profit increased from £3.4m [...]
Chronofinder predictions: New Rolex models at Watches and Wonders 2024 April 3, 2024 For watch enthusiasts, the most anticipated moment of the year is just a few weeks away. Watches & Wonders is when the most prominent luxury watch brands worldwide, such as Rolex, Patek Philippe and Audemars Piguet unveil their latest creations and announce discontinuation. Among these brands, Rolex consistently commands attention, stirring anticipation in the luxury [...]
‘People got burnt’ the Rolex, Patek Philippe and Audemars Piguet luxury watch boom comes to an end March 30, 2024 The average price of a Rolex has fallen 8 per cent in the last twelve months to £20,768, while the average price of a Patek Philippe watch has fallen 14 per cent.