Skip to content
Monday 10 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,862.50
-0.35%
DAX
26,323.88
+0.02%
CAC 40
8,726.03
+0.13%
STOXX 50
6,535.62
+0.18%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Wednesday 18 March 2015 9:05 pm

Budget 2015: George Osborne has discovered his mojo

By: Express KCS

Add as a preferred source on Google

George Osborne has long been considered a cunning political strategist – in some circles, at least. Personally, for a long time, I found that argument difficult to accept.

His first few Budgets hardly showed signs of high-level Westminster acumen. The debut of 2010 was inevitably tough, confirming an unpopular hike in VAT. The next prompted outrage from oil firms as the chancellor raided the North Sea.

Then in 2012 Osborne inadvertently caused a lengthy row over the so-called “pasty tax”. And the following year’s was overshadowed by the UK having its growth forecast cut in half.

Life at No11 was proving tough.

Yet 12 months ago, Osborne seemed to discover his mojo. Emboldened by a strong economic recovery, he ripped up the rulebook over pensions and tax-free savings accounts, going some way to appease prudent folk who’ve been hammered by low interest rates.

In December, Osborne was just as radical with the UK’s (frankly odd) stamp duty system, and yesterday he was in swaggering mood, ripping up core parts of Labour’s election spin. Ed Miliband’s charge that the Tories would cut spending to levels “last seen in the 1930s” was always electorally dangerous, despite being economically spurious. So the response was simple: lift spending.

The election is a battle between people who are frustrated about life in modern Britain – who will lean towards Labour or Ukip – and those who think things are actually kind of OK. Osborne’s sunshine Budget was a confident pitch to the latter.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics
  • News

Categories

  • Business
  • Economics

Related Topics

  • Budget
  • George Osborne
  • People

Trending Articles

  • Nottingham Forest owner Marinakis sues Crystal Palace for defamation

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Thames Water faces fresh threat to survival after pensions regulation breach

  • Hargreaves Lansdown orders staff back to office

  • As it happened: Intel, Arm shares slide; Oil climbs higher

More from Morning Wire

  • Younger rivals to bow to Ballo in the Sussex

    Sport
    Racehorse Opera Ballo and jockey in blue silks galloping during a race on a sunny day
  • Twilight and Thunder the Calls at Shergar Cup

    Sport
    William Haggas, a man with gray hair and blue eyes, smiling and wearing a tan coat and patterned tie
  • Andy Burnham should start by scrapping the £100k tax trap

    Opinion
    Burnham cityscape showcasing modern architecture, bustling streets, and vibrant community life in a thriving urban setting
  • Mike Ashley’s Frasers feels lift from takeover spree

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • JD assembles Ikea chair after rocky period for retailer

    Retail
    Peter Agnefjäll, former IKEA CEO, in a suit, headshot
  • John Lewis boss quits after warnings of ‘really tough’ trading

    Retail
    Two men, one in an olive green coat, the other in a blue blazer, both smiling.
  • Calandagan has Extremely good chance of going back-to-back

    Sport
    Jockey in a green racing silks riding a brown horse during a horse race, with another jockey in pink behind
  • Calanda can give Graffard a third King George

    Sport
    Jockey Calandagan on a brown racehorse, wearing green and white silks, racing past a blue sign with RACING WEEKEND
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook