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Sport Business

  • Exclusive: Budweiser to challenge Heineken for Uefa Champions League deal

    October 29, 2025

    Uefa’s long-standing Champions League beer partners, Heineken, are facing competition from Budweiser for the contract to be the competition’s official suppliers from 2027 onwards. Morning Wire has learned that Budweiser’s parent company, AB InBev, are willing to pay Uefa €200m per season, a significant increase on the €120m-a-year they are currently getting from Heineken. Budweiser [...]

  • Exclusive: Wembley interested in hosting NRL rugby league match in 2027

    October 28, 2025

    The FA has expressed interest in staging an NRL game at Wembley in 2027 after attracting a crowd of over 60,000 for last Saturday’s Test match between England and Australia, the highest ever crowd in the UK for a rugby league Ashes clash. The NRL is planning to launch its 2027 season with a so-called [...]

  • Investigation finds 150 referees with betting accounts, one individual placed 18,000 bets

    October 28, 2025

    A five-year investigation into referees found that over 150 were actively gambling, with one individual allegedly placing over 18,000 bets. Turkey’s football federation chief Ibrahim Ethem Haciosmanoglu claimed the half-decade investigation into officials in the country found that 371 of 571 match officials have gambling accounts with 152 of those currently active. He revealed at [...]

  • Chelsea co-owner Boehly part of $10bn NBA deal for LA Lakers

    October 28, 2025

    Todd Boehly is part of the $10bn deal to buy the LA Lakers alongside Chelsea co-owner Mark Walter. Walter had agreed to purchase a majority stake in the NBA side earlier this year in a deal that would value the franchise at $10bn. But Front Office Sports reports that Chelsea consortium frontman Boehly is part [...]

  • Barbarians: Inside rugby team playing All Blacks in London this weekend

    October 28, 2025

    The Barbarians are taking on an All Blacks XV this weekend at Premier League club Brentford’s Gtech Community Stadium in London. Rugby’s financial structure is bizarre at the best of times: on one hand you’ve got teams playing every week struggling to make ends meet, and on the other hand you’ve got the British and [...]

  • Massa £64m damages case against F1 and Ecclestone set for court this week

    October 28, 2025

    Legal action over the controversy of the F1 2008 crash, dubbed ‘crashgate’, is set for the English High Court this week, where a judge will hear allegations from Felipe Massa that the aftermath cost him the 2008 Championship. Brazilian driver Massa competed in F1 from 2002 to 2017, serving with several teams, notably Ferrari. During [...]

  • Exclusive: Reeves risks Black Market Britain with gambling tax hike

    October 27, 2025

    Chancellor Rachel Reeves risks creating “Black Market Britain” if next month’s Budget sees significant tax raids on the gambling sector. Industry insiders have warned of the potentially catastrophic impact on bookmakers and gambling firms if levies on betting and online slot machines are hiked in line with recommendations by former Prime Minister Gordon Brown. The [...]

  • Exclusive: Cleo founder Hussey-Yeo to head fan bid for Sheffield Wednesday

    October 27, 2025

    The founder of fintech unicorn Cleo, Barney Hussey-Yeo, has offered to front a bid to buy struggling Championship club Sheffield Wednesday, Morning Wire can reveal. The Sheffield-born data scientist will invest his own capital as part of a bid that would involve other wealthy Owls fans, as well as the wider community if necessary, to [...]

  • Baller League chief: $100m cheque won’t get me to talk to you

    October 26, 2025

    The man behind Baller League has said a $100m cheque will not be enough to buy a seat at its investment table. The indoor, six-a-side football competition, was founded in Germany but has since moved to the United Kingdom with plans to expand Stateside.  The likes of Mats Hummels and Lukas Podolski were early Baller [...]

  • Test Twenty: The cricket format looking to find stars of tomorrow

    October 25, 2025

    As the amount of cricket increases again, those behind Test Twenty explain the business behind backing youth. Some would argue there’s enough cricket in the world, others would debate that we’ve got far too much. It often seems like a month cannot go by without a World Cup here or Test series there, but Gaurav [...]

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