London Broncos signs multi-year kit deal with Reebok amid rebrand October 23, 2025 Rugby league side London Broncos have announced a kit partnership with Reebok as the new ownership looks to make its mark on the Championship team. Purchased by a consortium including Brisbane Broncos legend Darren Lockyer and Grant Wechsel of MWG Mining, London Broncos have plans to get promoted to the Super League in 2026 after [...]
Aston Martin F1 loses £190m in five years October 22, 2025 Aston Martin F1’s most recent loss of £46m has pushed their cumulative five-year deficit to £190m. The Lawrence Stroll-owned Formula 1 team saw revenue rise by 16 per cent for the financial year to 31 December 2024 while cost of sales also rose. But the pit garage housing both Fernando Alonso and Stroll’s son Lance [...]
LaLiga’s overseas game project not dead, insists Tebas October 22, 2025 Spanish football chief Javier Tebas insists LaLiga will “keep trying” to stage games overseas after being forced to shelve a planned fixture between Barcelona and Villarreal in Miami in December. The controversial move looked set to go ahead when European governing body Uefa “reluctantly” granted permission earlier this month but LaLiga announced it had pulled [...]
Chelsea sign sleeve sponsor deal with Vietnamese IT firm FPT October 22, 2025 Chelsea have announced Vietnamese IT company FPT Corporation as their new sleeve sponsor across their men’s, women’s and academy teams. The move sees FPT elevated to principal partner status at the Club World Cup winners, having begun their commercial relationship earlier this year. Chelsea are still in the market for a front-of-shirt sponsor, however, having [...]
Big 12 chief: College football in London can boost sport amid private equity interest October 22, 2025 The commissioner of the league bringing American college football to Wembley Stadium believes the inaugural 2026 match can boost its profile amid interest from private equity. The Big 12 American football league, a collegiate US conference part of the NCAA, earlier this year reviewed bids from private equity firms for stakes in the competition. RedBird [...]
West Ham on hook for £5m despite Potter’s Swede pick-me-up October 22, 2025 West Ham will not receive any financial benefit from Sweden’s surprise appointment of Graham Potter, who is still set to bank around £5m in compensation after being sacked by the struggling Hammers last month. Most Premier League clubs only pay compensation – in the form of monthly salary payments – to sacked managers until they [...]
How sport can take tackle Gen Z’s problem with gender polarisation October 21, 2025 Gender is as becoming as divisive as race, politics and economics among but sport can play its part in fixing a growing problem among Gen Z, writes Matt Readman. It’s been 25 years since Nelson Mandela famously said that sport could “unite people in a way that little else does”. While sport has sometimes mirrored social [...]
UK Athletics posts profit for first time since 2017 October 21, 2025 UK Athletics has hailed a financial turnaround after going from a deficit of £1.2m to a surplus of £107,000 – its first since 2017. The accounts for the year to March 31 2025 saw losses slashed just three years after the track and field governing body appeared to be on the brink of bankruptcy. UK [...]
Rugby League: Wembley Ashes Test to set UK attendance record October 21, 2025 The first rugby league Ashes series in over two decades is set to see a record attendance for its first Test at Wembley between England and Australia. The Rugby Football League will see over 57,000 head to Wembley Stadium this weekend to see the hosts take on the Kangaroos in the first of a three-Test [...]
Arsenal urged by fans to abandon Visit Rwanda renewal talks October 21, 2025 Arsenal have been urged by fans to reconsider their controversial partnership with Visit Rwanda after Morning Wire revealed the two parties were in talks to extend the deal. Discussions over a renewal on terms that would represent an increase on the £10m a year that Visit Rwanda pays Arsenal are understood to be at an [...]