Exclusive: Channel 4 poach Boat Race rights from BBC October 1, 2025 The iconic Boat Race between Oxford and Cambridge Universities will leave BBC television after signing a deal with Channel 4, Morning Wire can reveal. The rival public service broadcaster will show the men’s and women’s races on the Thames for the next five years, marking a shift away from BBC TV – which showed an [...]
Ronnie O’Sullivan and Thomas the Tank Engine director launch snooker TV channel September 30, 2025 Ronnie O’Sullivan has teamed up with a former director of Thomas the Tank Engine to launch the world’s first dedicated snooker TV channel. Pluto Snooker 900, which launches next week, promises to show a combination of live action, classic matches and O’Sullivan’s coaching series, The Rocket Method. It is the brainchild of Jason Francis, a [...]
Saracens: Love to hate, rugby values and mulled name change September 30, 2025 Saracens considered changing their name as part of a recent brand overhaul that they hope will pin them as the “Original Club of North London”. The three-time European champions have given themselves a glow-up, aiming to attract younger audiences to their 10,500-capacity StoneX Stadium in north London and increase the number of sold out matches [...]
Europe’s Ryder Cup drama draws 5m UK viewers on Sky Sports September 29, 2025 Europe’s nail-biting Ryder Cup triumph at Bethpage Black pulled in 5m UK viewers across three days of coverage on Sky Sports, the broadcaster said. Average viewing was up 45 per cent on the last Ryder Cup in Rome two years ago, while the audience for Sunday’s final session peaked at 24 per cent higher than [...]
Club World Cup left Chelsea with less than two weeks’ pre-season September 29, 2025 Winners Chelsea were among the teams hardest hit by participating in the Club World Cup, exposing their players to greater risk of injury, according to a report by footballers’ union Fifpro. Reaching the final of the revamped competition in the US this summer left Chelsea with just 13 days of pre-season preparations before beginning the [...]
Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup lift September 29, 2025 England’s Red Roses weren’t the only winners at the Women’s Rugby World Cup; sponsors Mitsubishi Electric, Emirates and Mastercard all enjoyed major boosts from the tournament. Mitsubishi saw a 60 per cent increase in online engagement as a result of its partnership with the Women’s Rugby World Cup, which hosts England won on Saturday in [...]
Cold Palmer: What footballer’s wine row tells us about trade mark protection September 28, 2025 The recent “Cold Palmer” trade mark case, which saw Chelsea and England footballer Cole Palmer’s application challenged by a vineyard, is a reminder that, whatever walk of business you are in, trade mark registrations are an essential part of business planning. Being a sports personality does not grant you extra rights in your name, likeness [...]
Women’s sport leagues, not teams, are the new investment frontier September 27, 2025 Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast. For years, many investors dismissed women’s leagues as worthy [...]
Ryder Cup fomo? Here’s how to buy tickets for Adare Manor in 2027 September 26, 2025 If you’ve got Ryder Cup fomo from watching the action at Bethpage Black, help is at hand: packages for the next match at Adare Manor are already on sale. An estimated 250,000 golf fans are descending on New York this week for the biennial match, in which the USA are attempting to win back the [...]
Newcastle’s Red Bull takeover litmus test for Prem Rugby governance September 26, 2025 Red Bull’s ownership of Newcastle will be a “litmus test” of the quality of Prem Rugby’s current governance structures, according to a top business management consultant. The energy drink giant entered English domestic rugby this summer with the purchase of lowly Newcastle, who take on Saracens this evening in their first sell-out since 2018. But [...]