2026 World Cup: San Francisco and Seattle could lose games, says Trump September 26, 2025 US President Donald Trump has floated the possibility of moving 2026 World Cup games away from San Francisco and Seattle if the host cities are deemed to be unsafe. The first 48-team World Cup is being co-hosted with Canada and Mexico but will be held mostly in the US, with San Francisco and Seattle currently [...]
Women’s Rugby World Cup has shown ROI potential of women’s sport September 26, 2025 On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]
Barcelona backer Sixth Street invests in NFL’s New England Patriots September 25, 2025 FC Barcelona investor Sixth Street is set to acquire a minority stake in the New England Patriots in a deal that values the NFL franchise at $9bn (£6.7bn). Sixth Street is buying three per cent of the Patriots and Greek-American billionaire Dean Metropoulos five per cent, according to reporting by Sportico. The Patriots’ long-time owners, [...]
New Balance Arena: Atalanta strike stadium naming rights deal September 25, 2025 Italian football club Atalanta have deepened their ties to the US by agreeing a stadium naming rights deal with sportswear brand New Balance. Boston-based New Balance became the Bergamo team’s kit supplier this season and has quickly doubled down by expanding the partnership. Atalanta are owned by US private equity boss and former Chelsea bidder [...]
Rugby: London Irish comeback begins with new partnership September 25, 2025 London Irish Rugby Club will today take the first step in their comeback towards professional rugby by announcing a commercial partnership with ticketing company Tixr. The former Prem team, who called Brentford’s Gtech Community Stadium home, became the third top-flight side to cease trading in 2023 – after Worcester Warriors and Wasps – in what [...]
Prem Rugby: Four business stories to watch this season September 25, 2025 English top flight rugby is back this evening with a snazzy new brand: the Premiership has become the Prem, and Thursday nights are the new Fridays. Sure, tonight’s opener between Sale Sharks and Gloucester is a one-off to accommodate the Women’s Rugby World Cup final at Allianz Stadium, but a lot is going on in [...]
Why Ryder Cup is commercial gold and other sports have failed to copy it September 25, 2025 If the Ryder Cup didn’t exist, could you create it today? After all, this is an event that bends an individual sport into a collective enterprise, is rarely won by the away team, and hasn’t produced a close contest for 13 years. It also sees a roster of golfers playing for love pitted against another [...]
Cricketers’ union: Counties don’t care about player welfare September 24, 2025 The Professional Cricketers’ Association has accused County Championship chairs of failing to prioritise player welfare after they rejected plans to streamline the competition. A long-running consultation on reducing the number of fixtures in the English game concluded yesterday without achieving the two-thirds majority support required. The proposals put to a vote were for the top [...]
GB Snowsport announces new partner with Olympics looming September 24, 2025 London headquartered insurance broker McGill and Partners has partnered with GB Snowsport ahead of the 2026 Milan Cortina Winter Olympics and Paralympic in February and March. The short-term deal will see the organisations partner up after a successful World Cup season for GB Snowsport, with the likes of snowboard cross racer Charlotte Bankes, skier Dave [...]
Tennis stars on collision course with Grand Slams over reforms September 24, 2025 Leading tennis players including Jannik Sinner and Aryna Sabalenka are understood to be unhappy with the Grand Slams about a lack of progress over welfare, prize money and consultation reforms. The top 10 players from the men’s ATP and women’s WTA tours have been in discussions with Wimbledon, the French Open, the US Open and [...]