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Sport Business

  • World Cup hydration breaks see bookies offer quarter by quarter odds for England v Norway

    July 9, 2026

    Enterprising bookmakers are offering odds on England’s World Cup showdown with Norway by the quarter, in a nod to games now being divided into four discrete parts by Fifa’s introduction of controversial hydration breaks. Punters have long been able to wager on first-half and second-half markets but now the betting company behind the Unibet brand, [...]

  • EuroLeague CEO interview: ‘NBA Europe? We have never been stronger and will never disappear’

    July 8, 2026

    EuroLeague CEO Chus Bueno has turned an organisation in crisis into one ready for battle with the NBA over the future of basketball. In an exclusive interview, he explains why he believes his vision will keep clubs from defecting and that rival European leagues would be bad for everyone. When former NBA vice president Chus [...]

  • Mayor gives green light for 4am Joshua vs Fury fight at Wembley

    July 8, 2026

    Sadiq Khan has given the green light for a 4am start to the Battle of Britain boxing bout between Anthony Joshua and Tyson Fury if it is held at Wembley Stadium. Sources close to the Mayor of London told Morning Wire it is “doable” in a move that would make for TV-friendly viewing times in [...]

  • Brentford FC stadium to host rugby union franchise sevens finals

    July 8, 2026

    Brentford will host another sporting event this year with the finals of the inaugural Ultimate Sevens rugby union competition set for a west London debut this September. The sevens tournament will conclude a four-leg series on Thursday 24 September at the Premier League club’s Gtech Community Stadium after events in three successive weeks in Madrid, [...]

  • PwC sign sponsorship deal with major cricket team

    July 8, 2026

    PwC have entered into a partnership with a major cricket club as the professional services firm expands further into sport. The US branch of the Big Four organisation will become the sleeve partner of Major League Cricket team the Texas Super Kings. PwC’s Rob Baldwin described the deal as an alignment with their “commitment to [...]

  • Frying squad: England’s World Cup bid fuelled by cooking oil and leftover food

    July 8, 2026

    England’s World Cup campaign in the USA, Mexico and Canada is being powered by used cooking oil, leftover food and algae. The decision to maintain a World Cup training base in Kansas City has meant England are racking up the air miles for matches. A 2,800-mile round trip to Mexico City for Sunday night’s last-16 [...]

  • Deloitte warns of ‘challenges ahead’ for European football despite €40bn milestone

    July 8, 2026

    Deloitte has forecast “challenges ahead” for European football clubs despite collective revenues surpassing the €40bn (£34bn) mark for the first time. Expansion of the Champions League and Uefa’s other club competitions was the key driver as aggregate revenues grew 13 per cent year on year in the 2024-25 season, Deloitte said. Teams also benefited from [...]

  • Russians are poised to compete at the LA 2028 Games as IOC lifts ban

    July 7, 2026

    Russians are poised to compete at the LA 2028 Games after the International Olympic Committee lifted its ban on the Russian Olympic Committee. The Russian Olympic Committee had been banned since October 2023, following the invasion of Ukraine, but the International Olympic Committee now argues that the ROC “no longer includes as its members any [...]

  • England 2am World Cup victory smashes records for BBC on iPlayer and website

    July 7, 2026

    England’s dramatic World Cup victory against Mexico led to a record-breaking broadcast across the board for the BBC. Over 11m BBC iPlayer requests contributed to the largest ever day on record for the streaming service, hitting 48m requests in total on Monday, while the 3-2 win at the Estadio Azteca attracted a peak live audience [...]

  • Trump and Infantino: The venomous relationship between sport and politics

    July 7, 2026

    The debacle between Donald Trump and Gianni Infantino proves beyond doubt sport and politics are intertwined, Matt Hardy writes. “I feel disappointed with too many people. They put politics and manipulation, talk about ethics and integrity [first]. If we talk about the history of this game, I am disappointed in a personal way.” Those were [...]

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