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Sport Business

  • England 2am World Cup victory smashes records for BBC on iPlayer and website

    July 7, 2026

    England’s dramatic World Cup victory against Mexico led to a record-breaking broadcast across the board for the BBC. Over 11m BBC iPlayer requests contributed to the largest ever day on record for the streaming service, hitting 48m requests in total on Monday, while the 3-2 win at the Estadio Azteca attracted a peak live audience [...]

  • Trump and Infantino: The venomous relationship between sport and politics

    July 7, 2026

    The debacle between Donald Trump and Gianni Infantino proves beyond doubt sport and politics are intertwined, Matt Hardy writes. “I feel disappointed with too many people. They put politics and manipulation, talk about ethics and integrity [first]. If we talk about the history of this game, I am disappointed in a personal way.” Those were [...]

  • How Harry Maguire is using AI to help England… at table tennis

    July 7, 2026

    Harry Maguire may have been left at home for the World Cup but the football cult hero is still set to play a part in England’s sporting success – via AI technology. Feedz, a sports tech platform designed to help coaches and co-founded by Manchester United defender Maguire, has been adopted by Table Tennis England. [...]

  • SailGP: The $100m-per-team sailing league looking to join British summer of sport

    July 7, 2026

    With SailGP back on these shores later this month, how is the league going about becoming a staple of the British summer? The British summer of sport is an extraordinary thing; Henley, Wimbledon, the Boat Race, Queen’s, Test cricket, The Open, Prem Rugby’s final, the British Grand Prix and more. But there is another sport [...]

  • London Lions in EuroLeague franchise bid – but may have to quit Super League Basketball

    July 6, 2026

    London Lions are in talks to buy an expansion franchise in EuroLeague basketball when the continent’s premier competition adds four new teams next year. London is a priority market for EuroLeague as it advances its plans to grow to 24 teams for the 2027-28 season – part of a comprehensive rearguard action against the NBA’s [...]

  • All England Club slap down wealthy Indian Jindal over Wimbledon empty seat post

    July 6, 2026

    The All England Club has slapped down a member of the billionaire Jindal family after the Indian bemoaned empty seats at Wimbledon. Parth Jindal, whose investments includes Indian Premier League cricket team Delhi Capitals, took to social media to berate the empty seats on the showcourts of Wimbledon. “Never seen so many empty seats at [...]

  • IFS and Chelsea reaffirm partnership but AI firm won’t be front-of-shirt

    July 6, 2026

    Industrial AI firm IFS has reaffirmed commitment to its global partnership with Chelsea but will not remain the Premier League club’s front-of-shirt sponsor. IFS appeared on the front of Chelsea’s shirts for the latter part of last season, having signed a three-year contract with the US-owned West London side in February. But their expanded partnership, [...]

  • Pubs toast England World Cup victory over Mexico

    July 6, 2026

    British pubs served more than six million pints during England’s World Cup victory against Mexico in the early hours of Monday morning. The UK’s hospitality sector was handed a boost after the government decided to allow pubs to stay open until 5am, having initially extended licensing hours until only 1am.  The country’s pubs made the [...]

  • England World Cup final run could see Brits spend extra £250m

    July 6, 2026

    A run to the Fifa World Cup final could see England fans generate an extra £250m in retail and home-viewing spend. Data from Novuna Finance shared with Morning Wire suggests that the nation could spend an additional £75m-£150m should Thomas Tuchel’s England side go on a knockout run, while reaching the coveted final – later [...]

  • Tickets for England World Cup quarter vs Norway on sale for $8m

    July 6, 2026

    Tickets for England’s Fifa World Cup quarter-final are on sale for $8m as fans look to snap up a spot for the last eight tie in Miami. England posted one of their greatest ever World Cup victories on Monday, beating Mexico 3-2 at the Azteca Stadium in the co-host’s capital. And they’ve been rewarded with [...]

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