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Sport Business

  • Best of 2021: Why did Exeter start the Premiership Rugby season without a main sponsor?

    December 25, 2021

    When this Premiership Rugby season began in September, Exeter’s opening match saw them face Leicester Tigers without a main sponsor. Here Matt Hardy took at look as to why that could have been using industry commentators and experts. Since the article’s original publish date, on September 25, Exeter Chiefs have found a main sponsor – [...]

  • Best of 2021: Lewes FC, the football club of the future?

    December 25, 2021

    In this article from March 2021, Frank Dalleres speaks to Maggie Murphy, general manager and now CEO of Lewes FC about the club’s pioneering stance on equal pay, how a purpose-led approach can attract commercial partners, and bold plans for the future. They take pride in doing things differently at Lewes FC, the small football [...]

  • Best of 2021: How Drive to Survive and esports helped save Formula 1

    December 24, 2021

    In this article, originally published in March 2021 to mark the start of what would prove to be a landmark season, Frank Dalleres looks at how Formula 1’s owner Liberty Media helped shake off its male, pale and stale image and won a whole new generation of fans, including in some crucial territories. It feels [...]

  • Man Utd boss Ralf Rangnick suggests scrapping Carabao Cup

    December 23, 2021

    Manchester United manager Ralf Rangnick has suggested that English football should scrap the Carabao Cup to ease the burden on players. Concerns about player welfare have been heightened by a raft of Covid-19 postponements, which will mean fixture congestion – and an intensified workload – in the coming weeks. “England is the only league in [...]

  • Watch: Anti-vaxxers attempt to ‘serve papers’ on football hero Alan Shearer, only to end up at wrong house

    December 23, 2021

    A group of anti-vaccination activists tried to “serve papers” on footballer Alan Shearer today, but ended up dropping the files off at the wrong house. The former England captain and Newcastle United hero last week urged people to get the booster in a video promoted by the Premier League. In the clip, Shearer said: “We [...]

  • Ed Warner: Sport must be proactive in protecting its stars from abuse

    December 23, 2021

    If you see me reaching for the remote to watch BBC Sports Personality of the Year in 2022, you know what to do. I was delighted that our gold medal winning GB Wheelchair Rugby team was nominated for the Team of the Year last weekend, alongside an illustrious bunch of trophy winners from other sports, [...]

  • ‘Zombie clubs’ on rise as Covid doubles football teams in distress

    December 22, 2021

    Football finance experts have warned of a rise in “zombie clubs” as a result of Covid-19 restrictions slashing teams’ income. The number of English clubs in financial distress doubled from 17 to 34 in the six months after stadiums closed in March 2020, a new report by insolvency firm Begbies Traynor found. Derby County and [...]

  • The Cathedral: Striking new home of AC Milan and Inter Milan revealed

    December 22, 2021

    Italian football giants AC Milan and Inter Milan have revealed plans for their striking new stadium, called The Cathedral, which will replace their iconic current home, the San Siro. The winning design was drawn up by architects Populous, who also created the new Wembley Stadium, the London 2012 Olympic Stadium, Arsenal’s Emirates Stadium and the [...]

  • Tennis star Emma Raducanu signs high-flying deal with British Airways

    December 22, 2021

    Emma Raducanu announced yesterday that she has signed a lucrative deal to promote British Airways.

  • Danny Care interview: Harlequins star on playing abroad and the importance of fans

    December 22, 2021

    At the age of 34, you’re usually classed as tethering on the edge of retirement in rugby. But Harlequins star Danny Care’s new lease of life, post-England career, has seen him return to being one of the in-form scrum-halves in Europe. Playing in a side littered with quality, Care is a senior member of a [...]

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