Olympics should lead way in AI and lighten impossible load on its judges February 26, 2026 If any sporting body has the means to fund investment in AI judging it’s the International Olympic Committee, writes Ed Warner. I’ve no idea whether Zoe Atkin’s “amplitude” deserved to bag silver rather than bronze in the freeski halfpipe on Sunday. All I know is she didn’t wipe out on all three of her three [...]
Emirates boss on Arsenal stadium, leaving F1 and NBA Europe February 26, 2026 Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]
Sheffield Wednesday: New buyers sought after £40m takeover collapses February 25, 2026 Sheffield Wednesday fans have called for a new buyer to be found urgently after the consortium behind a proposed £40m takeover of the fallen English football giants pulled out. A group led by James Bord, a co-owner of Scottish club Dunfermline, was named preferred bidder in December but announced today that they were withdrawing their [...]
Manchester United: Ratcliffe’s cuts take club from red to black February 25, 2026 Manchester United CEO Omar Berrada has hailed the impact of Sir Jim Ratcliffe’s cost-cutting after the club reported only their second profitable quarter since 2023. Co-owner Ratcliffe’s slashing of hundreds of jobs at Old Trafford helped United to a pre-tax profit of £5.6m in the three months to 31 December, compared with a £34.5m loss [...]
World Cup events in doubt as US shutdown risks host city funding February 25, 2026 Fears of “catastrophic” security issues at this year’s Fifa World Cup have emerged after US officials warned of financial shortfalls to the tune of over £650m. A partial federal government shutdown across the pond forced the freezing of nearly $900m of funding that would have been spent on the 11 US cities co-hosting the World [...]
Mexico World Cup games will go ahead despite violence, says Fifa’s Infantino February 25, 2026 Fifa president Gianni Infantino has dismissed concerns that Mexico could be stripped of hosting matches at the 2026 World Cup following cartel-related violence in the country. Gangs have been blamed for the torching of vehicles and blocking of roads in Jalisco state, whose capital Guadalajara is due to stage four fixtures at this summer’s tournament. [...]
Exclusive: RFU insist they will retain key role in spite of crunch votes February 25, 2026 The RFU has insisted it will retain its key role across English rugby regardless of the outcome of two crunch votes this week which could see Prem Rugby ringfenced. On Friday the RFU Council will vote on proposals outlined in a recent Governance and Representation Review and is also set to approve plans, dubbed Project [...]
Pro Climbing League leans into urban boom ahead of sold-out London launch February 24, 2026 When the first batch of tickets for the London launch event of the Pro Climbing League went on sale last month they sold out in five minutes. Not quite Oasis or Taylor Swift levels of devotion, but for a minority sport with little history as a spectator event, impressive nonetheless. On Saturday night at Magazine [...]
Deloitte big winner at Winter Olympics as sponsor sees engagement surge February 24, 2026 Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]
LA 2028 Olympics sponsors ‘not asking about’ Wasserman position, says CEO February 24, 2026 The CEO of the LA 2028 Olympics insists sponsors have not raised any concerns about Casey Wasserman remaining as chair despite his appearance in the Epstein files. Wasserman has already initiated proceedings to sell his eponymous global agency after historic emails between himself and Jeffrey Epstein associate and convicted sex trafficker Ghislaine Maxwell were among [...]