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Sport Business

  • Premier League must ditch unlicensed betting firms immediately, says Entain

    February 24, 2026

    Entain, the parent company of betting brands Ladbrokes and Coral, has called on the Premier League to impose an immediate ban on the advertising of gambling firms without UK licences.  The bookmaking giant has urged England top football clubs to halt pitchside advertising of betting companies targeted at overseas gamblers straight away and commit to [...]

  • Raducanu ditches Nike after eight years to sign £2.6m deal with rival

    February 24, 2026

    Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]

  • Exclusive: Inside the plan to keep the Welsh Rugby Union in check

    February 24, 2026

    One of Wales’s leading business figures is rallying support for a committee that would hold the Welsh Rugby Union to account amid its biggest crisis of the professional era.  The Welsh Rugby Union and embattled chairman Richard Collier Keywood are facing an Extraordinary General Meeting amid a legal row over plans to reduce the number [...]

  • Ukraine invasion anniversary prompts fresh Russia Paralympics ban calls

    February 24, 2026

    Calls for the ban on Russian Paralympians to be reinstated have heightened as the invasion of Ukraine marks its fourth anniversary. The Winter Paralympics is set to begin next week, days after today’s conflict anniversary, with the International Paralympic Committee admitting 10 Russian and Belarusian athletes despite Western outcry. Officials representing host country Italy have [...]

  • Conor Benn switch to Dana White’s Zuffa branded ‘outrageous’ by Hearn

    February 23, 2026

    Matchroom president Barry Hearn has called Conor Benn’s defection to Dana White’s Zuffa Boxing stable “horrible” and “outrageous”. Benn announced his shock departure from Matchroom, which had promoted him throughout his 10-year professional career, on Friday.  The move saw the son of former two-division world champion become the biggest signing yet for Zuffa Boxing, the [...]

  • Mexico 2026 World Cup games in doubt after drug lord killing sparks violence

    February 23, 2026

    Fifa’s World Cup games from Mexico have been plunged into uncertainty amid fears for the safety of visitors following the killing of drug cartel boss “El Mencho”. Mexican army troops fatally wounded El Mencho – real name Nemesio Ruben Oseguera Cervantes – in an operation that killed seven people in the western state of Jalisco [...]

  • Britain must launch no-brainer 2038 Winter Olympics bid

    February 22, 2026

    What strikes you when attending the Milano Cortina Winter Olympics is not just the spectacle, but the structure. Multiple cities. Regional clusters. Existing venues reused. An iconic cultural backdrop. These were Games shaped as much by pragmatism and fiscal discipline as prestige. The spread-out model may have muted the traditional host-city buzz, but Milano Cortina [...]

  • Six Nations in-game ads pave way for football to be split into quarters

    February 21, 2026

    Like many Welsh rugby fans, the highlight of the first round of the Six Nations was the small moment of relief granted by the ad breaks in either half, twenty seconds of respite from giving away penalties, points and accumulating yellow cards.  I’m not sure everyone was as pleased to see them as me. They [...]

  • Hunslet RLFC’s lesson for rugby league profitability? Pay HMRC

    February 20, 2026

    Something incredible happened in the world of English rugby league this week. No, not the World Club Challenge victory for Hull KR over Brisbane Broncos, but a club in Hunslet RLFC turning a profit. Various reports state that, across the latest possible Companies House records, only Leigh Leopards turned a profit, over £500,000 better off [...]

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