Common mistakes Android app developers make June 15, 2017 | City Talk Android is an incredibly popular platform, and it is both growing and improving all the time. Android's openness must surely be the reason for its market development and continual innovation. The openness of Android also leaves the platform susceptible to segmentation. Segmentation can be a pitfall even to veteran developers. We want you to avoid [...]
How to improve your mobile apps user engagement June 14, 2017 | City Talk User engagement is the desire of all app developers. If you engage users with your app, you will retain them. User retention is key to the ongoing profitability of your app. Satisfied long-term users are not only your user base, but they are also excellent ambassadors for your app to family, friends and their social [...]
What can your mobile stats do for you? June 12, 2017 | City Talk At appScatter, from our monitoring of over 350 app stores worldwide, we have chosen 50 of the best stores for your app. In addition, your account with us unlocks a vast amount of valuable data. This data includes real-time tracking of your app performance and a wealth of information on your markets and competitors. Seize [...]
Here are three of the biggest mistakes in app marketing June 9, 2017 | City Talk The consumer marketplace is wholly in love with mobile apps. The advent of the mobile economy has fundamentally changed not only how we shop, but the way we live and interact. We use apps to learn what's happening in the world and to share our opinions with friends, family, anyone who will listen. Social media [...]
Improve user acquisition via your app June 8, 2017 | City Talk If you wish to achieve the best possible results for user acquisition, you should first identify your target audience. Work out who is going to benefit most from your app, and learn what will appeal to them. Having done this research, you can now focus your efforts in the smartest way. Talk to those most [...]
Organic growth is one of the fundamental aspects of success for any app June 8, 2017 | City Talk Organic growth is one of the fundamental aspects of success for any app. As an app developer, we hope you are already benefiting from an appScatter account. Such an account, with its comprehensive array of data, affords you the opportunity to make analysis and judgments from an informed perspective. As you track your app's performance, [...]
ING’s rolling out its fintech app Yolt more widely in the UK after beta testing, taking on homegrown startups June 1, 2017 Dutch bank ING is making more waves in the UK market with the wider roll out of its smartphone app Yolt. Launching today on Andorid and Apple after several months in beta which signalled the return of ING to the UK market, the lender is taking on fintech startups with the money management app. Yolt [...]
appScatter eyes AIM Listing as it addresses the alternative app economy May 31, 2017 | City Talk It may come as a surprise, but there are more than two app stores. In fact, there are over 300 app stores worldwide and this number is continuing to grow. In China, the two technology giants, Apple and Google, only account for 25 per cent of total downloads. UK technology start-up, appScatter, represents the industry’s [...]
Aviva just backed insurance focused fintech startup Neos and will probably acquire one soon, says CEO Mark Wilson May 25, 2017 Aviva is splashing cash on a startup focusing on insurance for connected homes in the latest signal of the insurers intent when it comes to technology – and it may even stretch to buying a small tech firm in future, it has revealed. The venture arm of Aviva has led a £5m series A funding [...]
Insurer Ageas has started processing claims using artificial intelligence from London startup Tractable May 18, 2017 One of the biggest car insurers in the UK has started automating the way it's processing claims with the help of artificial intelligence. Ageas will start using technology which can asses images of vehicle damage, and even flag potential fraudulent claims, to make the process more efficient by performing assessments within seconds. Read more: How [...]