Dell XPS 13 2-in-1 review: The hybrid version of Dell’s popular laptop makes a few trade-offs along the way May 10, 2017 The 2-in-1 version of Dell’s popular XPS 13 laptop is one of this trendy new breed of convertibles, the kind that teens are Snapchatting about down at the skatepark. A neat pair of 360 degree hinges allows you to transform it from a laptop into a tablet in one dramatic motion, folding the entire screen [...]
Here’s new insight on how to market and monetize your apps on a greater scale May 8, 2017 | City Talk As the app market continues to grow, challenges and opportunities remain for developers and marketers of apps for a mobile world. A new whitepaper, sponsored by appScatter, the leading app distribution and management platform, offers perspective on the exploding market for app marketing and distribution, which currently includes approximately 20bn devices and 10m apps. “It [...]
How to identify the target audience for your mobile app April 19, 2017 | City Talk Building your app and then getting your product ready for market is not a quick process. Time is the most valuable commodity, and any successful app will require a serious time investment. We at appScatter want your investment to work. We will explain how time spent on our platform will identify your target audience and [...]
Is my app reaching its target audience? April 19, 2017 | City Talk As of January 2017, there were over 2.2m apps in the Apple app store. Too many of these are not reaching their target audience. In this article, we are going to look at ways that you as an application developer can ensure that your app reaches its desired audience. For the purpose of this article, [...]
How do free apps make money? April 19, 2017 | City Talk In 2016, the revenue from mobile apps was an estimated $88.3bn. By 2020, projections indicate that the global app economy to be generating almost $190bn. The app economy has grown enormously and shows no sign of halting its exponential growth. At first glance, it can be hard to see where the money is coming from; [...]
Google Home review: Can Google’s smart speaker overthrow the Amazon Echo? April 19, 2017 When the singularity is reached and our robot servants finally turn on their human masters, rebelling against their programming to flay us alive in our beds, future mecha-historians will point with metal fingers to 2017 as the year it all began. Google Home is a voice-controlled smart speaker condemned to sit in the corner of [...]
Trek Super Commuter+ 8 review: An outstanding new electric bike that will turn heads and ruin pigeons April 5, 2017 There’s a word, “snarge”, which means the gunky pink residue deposited inside and around a jet engine in the aftermath of a bird strike. Aeroplanes are so massive and fast, and birds are so tiny and slow, that the most basic rule of physics transmutes the animal into a kind of blood mist. This transformation [...]
Q&A: Why are brands like Marks and Spencer pulling their advertising from Google? March 20, 2017 A newspaper investigation uncovered examples of several high profile brands being advertised against extremist content such as videos of a preacher banned from Britain and from white extremist David Duke insulting Jewish people. The BBC, Channel 4, The Guardian as well as the Financial Conduct Authority, Transport for London and the Royal Navy, advertising for [...]
Google’s top European boss Matt Brittin has apologised to its advertising clients over extremist content March 20, 2017 The European boss of under fire tech company Google has apologised to clients over its failure to stop adverts appearing next to extremist content. "I think we can do better," said Matt Brittin on the morning that Marks and Spencer pulled its ads from YouTube. It follows a weekend when several other advertisers put a [...]
The poor state of UK broadband is letting down British children March 20, 2017 Earlier this month, the National Teachers Union made some startling accusations regarding changes to the government formula for allocating funding to schools across the UK. The changes, it said, squeezed school budgets and widened the gap between rich and poor students. The Department of Education hit back, rejecting the claims. Who is right remains to [...]