Skip to content
Thursday 13 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,809.52
-0.22%
DAX
26,463.84
+0.50%
CAC 40
8,689.04
+0.16%
STOXX 50
6,567.42
+0.51%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 14 November 2024 6:55 am  |  Updated:  Wednesday 13 November 2024 6:14 pm

Champions League was meant to get more exciting. It’s anything but

By: Ed Warner

Sports Business Columnist

Add as a preferred source on Google
Uefa's new Champions League format has failed to provide more excitement so far
Uefa's new Champions League format has failed to provide more excitement so far

It’s half time in the league stage of the reformatted Champions League and doubters’ concerns about the sporting appeal of the expanded competition appear increasingly well-founded.

Uefa has deepened the financial well of European club competition but its waters may have been poisoned in the process.

First, a reminder. Previously, the Champions League group stages pitted 32 clubs against each other in groups of four – meaning six matches guaranteed for each team. Now, 36 clubs compete under the so-called ‘Swiss’ system in which each plays eight games and all are ranked in one long ladder. 

Where the top two teams per group advanced to a round of 16, now the top eight in this league head into the knockout stages, the next 16 play off for the eight remaining places and the bottom 12 are eliminated.

The net effect for clubs is that it takes either 15 or 17 matches to win the trophy (depending on whether they advance with a top eight ranking or have to play a two-legged eliminator). That’s almost half as many as a team faces in a full Premier League season. 

Before, the final was the participants’ 13th game in the competition. Overall, there are now 189 Champions League matches, a whopping 51 per cent increase on the previous 125. Total Premier League games in a season? 380.

Uefa says its modelling indicates that 7.6 points should be sufficient to make it through the league stage as a top 24 team. So, a point a game. 

Four matches in and, on that basis, nine of the 36 teams are already safely through and seven need just a single point from their remaining games. At the other end of the table, five teams are pointless and increasingly without hope of progressing.

Analysts at Opta have run 50,000 simulations through their computer and conclude that 10 points pretty much guarantees a team progresses; nine points has a 69 per cent success rate. Tougher than Uefa’s own model.

Uefa has claimed that the Swiss system will reduce the number of dead rubber matches and ensure that the final set of games in which all 36 teams play simultaneously will be stacked with excitement. 

I predict that this orgy of European football – scheduled for 29 January – will be anything but exciting. Nearly all of the 18 games may have minimal meaning and see managers resting players for upcoming domestic competition.

“There will be so much at stake [on 29 January] and I’ll be sitting on my couch and following everything happening at the same time. I will know that a goal in Paris could eliminate a team in Liverpool, or a penalty in Istanbul may have an influence on the qualification of a team in Amsterdam. The whole of Europe will be connected on that night.”

Stephane Anselmo, Uefa head of competitions strategic development

What meaning might there be? There will be a scuffle to make the top eight cut and avoid an elimination tie (although club finance directors might secretly hope for the additional home game that goes with a lower-placed finish). There will be a fiercer tussle around the 24th place line, although this may involve teams with relatively limited continent-wide TV appeal. 

And, thirdly, every qualifying team will have an eye on their final position as this affects seedings for the knock-out stages. Hard to see this last factor setting fans’ pulses racing, however hard broadcasters try to pump up the jeopardy.

Uefa may have killed the first half of its showpiece club competition. If you doubt that, you should have been in my favourite multi-screened, football-watching pub in central London last Wednesday. 

Where it used to be rammed on Champions League group stage nights, now it was half empty for the tail end of Aston Villa’s early evening match at Club Brugge and then the Inter versus Arsenal game.

There was no queue at the bar and as many people drinking on the pavement as inside to watch the Gunners. The general consensus was that groups of four are simple to understand; a confected ‘league’ of 36 in which teams play only eight games, not. 

Read more

Uefa blocks Fifa’s World Cup sell-off if it stands up to Infantino again

Close-up of a blue and red UEFA logo on a sports equipment handle against a blurred blue background

And if you can’t easily intuit the import of a sporting contest, you might as well catch up with your mates outside where you can hear each other without the blare of the Champions League anthem and over-excited TV commentary.

Romantics may hark back to the old European Cup’s straight knockout format, but a group stage was first introduced way back in 1991 and the Champions League branding arrived the next season. 

With domestic cup competitions of diminishing significance across Europe, and 2021’s attempted Super League breakaway still fresh in memories and doubtless a nagging ambition of its original adherents, it should be no surprise that Uefa is building on the league element of its flagship competition. After all, it reduces the impact of any single surprise result, thus protecting the interests of the dominant teams.

Unhappy with the new-look Champions League? Well, it’s only locked in for three seasons. After that, my bet is that Uefa claims it to be a triumph and pushes for yet more teams in an expanded league. 

Forty teams with a minimum of 10 matches each? I’ll leave it to you to judge just how ‘super’ that might then be.

Reach for the stars

And on the subject of ‘super’ leagues, kudos to Cricket West Indies for appropriating the title Global Super League for a tournament involving just five teams spanning a mere 11 matches, all played in one stadium in Guyana and starting later this month. 

Hampshire Hawks are one of the participants in a cross-border contest that represents another land grab by franchise cricket.

Why Hampshire as opposed to any other English team to compete against the Lahore Qalandars, Rangpur Riders, Guyana Amazon Warriors and Australia’s Victoria? Perhaps the county’s incoming Indian owners had some sway. 

A prize pot of $1m will be part-funded by sponsorship from ExxonMobil, but it’s hard to see how the numbers stack up to cover the expense of staging the event, especially teams’ costs including their players’ fees. There is no Indian participation, so likely no fat broadcast rights fee as a financial underpinning.

Perhaps Cricket West Indies reckon it can sell the brand to the ICC or BCCI further down the line, much like the cunning registrant of a snappy web domain name.

Working for the Aussie dollar

In real time, to the naked eye, Joseph Sua’ali’i’s one-handed flipped pass at Twickenham was simply jaw-dropping. Never mind that the 21-year-old was playing his first ever professional game of rugby union. 

In that moment the question was why anyone was querying Rugby Australia’s decision to give the youngster transferring from rugby league a three-year contract reported to be worth AUS$5.35m (£2.74m).

This sum only looks big to rugby. It pales alongside rewards in football and cricket. Witness fellow Australian Mitchell Starc topping last year’s Indian Premier League auction at a price of around £2.3m for playing just a few weeks’ cricket.

With the British and Irish Lions touring Australia next year, Sua’ali’i’s contract should pay for itself many times over in promotional value alone.

Ed Warner is chair of GB Wheelchair Rugby and writes his sport column at sportinc.substack.com

Read more

Deloitte warns of ‘challenges ahead’ for European football despite €40bn milestone

Getty Images logo on office building exterior under clear blue sky, representing global media and stock photography company

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport

Categories

  • Sport Business

People & Organisations

  • Club Brugge
  • Cricket West Indies
  • Hampshire Cricket
  • Joseph Suaalii
  • Uefa

Related Topics

  • Cricket
  • Football
  • Football finance
  • Premier League football
  • Rugby business
  • Rugby Union
  • Sport business

Trending Articles

  • Five-star Mayfair hotel hit with HMRC winding-up petition

  • It’s not just Jason Arday, most of sociology is a scam

  • IT consultant ordered to pay £50,000 after being accused of stealing Soho House members’ personal details

  • Revolut takes flight with launch of new airport lounges

  • As it happened: FTSE 100 falls as Iran and US clash over Strait of Hormuz; Oil stockpiles ‘rapidly depleting’

More from Morning Wire

  • Uefa blocks Fifa’s World Cup sell-off if it stands up to Infantino again

    Sport Business
    Close-up of a blue and red UEFA logo on a sports equipment handle against a blurred blue background
  • Deloitte warns of ‘challenges ahead’ for European football despite €40bn milestone

    Sport Business
    Getty Images logo on office building exterior under clear blue sky, representing global media and stock photography company
  • Manchester United agree £20m a year deal with betting giant

    Sport Business
    Harry Maguire in a Manchester United jersey, clapping during a match, looking up.
  • European Commissioner vows to probe Fifa sell-off amid furious backlash

    Sport Business
    Gianni Infantino takes a selfie with Donald Trump, Claudia Sheinbaum, and a man in a suit.
  • Exclusive: Rugby World Champions Cup set to be mothballed

    Sport Business
    GettyImages 2277832417
  • SailGP, rugby and PJL: Inside the new £50m budget sporting asset class

    Sport Business
    Getty Images logo on a digital screen, representing media and stock photography in a business news context
  • Fifa crisis: Uefa exec Nasser Al-Khelaifi ‘not interested’ in ousting Infantino

    Sport Business
    Nasser Al-Khelaifi adjusting his tie, speaking to another person in a business setting
  • Brentford FC stadium to host rugby union franchise sevens finals

    Sport Business
    GettyImages 2244438763 depicts a significant business event highlighting key industry leaders in a networking session.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook