Google for gifs startup Giphy has raised millions of dollars more
As if more proof were needed that communication via animated gif is the future, the startup which is like Google but for gifs has raised millions of dollars more in venture capital investment.
The $72m (£59m) from top Silicon Valley investors comes less than a year after it previously raised $55m and now values the startup at more than half a billion dollars, according to the Wall Street Journal.
Giphy has gone from strength to strength, integrating gif search into Twitter, Tinder and iMessage, among other platforms, letting anyone perfectly illustrate their feelings pretty much anywhere.
The series D round came from DFJ, IVP, CMC Capital and other existing investors, who include backers of Snapchat, Airbnb and Warby Parker.
In a blog post announcing the investment, it said: "Gifs everywhere, for everyone. Giphy. All the gifs."
Just last week the platform, which also lets anyone create their own gifs and works with the likes of HBO to create gif content, announced it now serves more than one billion gifs every single day.
Proving that there's nothing Giphy can't do in the online world, it stepped in and saved the day following the demise of Twitter's video site Vine last week, creating a tool for users to turn their vines into gifs to be saved forever.