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Tuesday 01 October 2019 12:01 am  |  Updated:  Monday 30 September 2019 8:24 pm

Gousto to create 700 jobs as recipe box firm turns to tech

By: James Warrington

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LOS ANGELES, CALIFORNIA - APRIL 24: Food on display as Boursin and Antoni Porowski Host Farm Fresh Fete Entertaining Evening at a Private Residence on April 24, 2019 in Los Angeles, California. (Photo by Erik Voake/Getty Images for Boursin Cheese)

Recipe box specialist Gousto has revealed plans to create more than 700 jobs in the UK as it doubles down on its technology offering.

Read more: Recipe box startup Gousto secures £30m funding

The London-headquartered firm said most of the hires will be based in its tech team, with new positions created in data science, analytics and software engineering.

The new roles will be split between London and the company’s fulfilment centre in Spalding, Lincolnshire. 

Gousto, which delivers ingredients and recipes to subscribers, has boasts a fully automated production line and has positioned itself as a tech-enabled company.

The announcement follows a recent £30m funding round, which took the total funds raised by Gousto to more than £100m.

Gousto was founded in 2012 and is one of a growing number of firms – including Hello Fresh and Mindful Chef – that have cashed in on a burgeoning home cooking market.

“The 700 jobs we will create over the next three years will enable us to keep pace with rapidly changing consumer behaviours,” said Gousto founder and chief executive Timo Boldt.

Read more: Gousto cooks up £18m funding and signs up ‘Body Coach’ Joe Wicks

“People, couples and families still want to cook quality meals and maintain a healthy, balanced diet, but the weekly pilgrimage to the supermarket no longer works amid busy lifestyles.” 

Main image credit: Getty

Read more

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Rainy night street in Seoul, South Korea, with neon signs, storefronts, and people with umbrellas

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