Skip to content
Friday 28 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,809.88
+0.16%
DAX
26,497.45
+0.49%
CAC 40
8,399.79
+0.96%
STOXX 50
6,467.47
+0.67%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 26 March 2024 3:35 pm

Hope for Reading as club enter exclusivity period with potential buyer

By: Matt Hardy

Deputy Sports Editor - Morning Wire

Add as a preferred source on Google
Reading v Port Vale - Sky Bet League One
READING, ENGLAND - FEBRUARY 20: Reading fans show red cards in protest during the Sky Bet League One match between Reading and Port Vale at Select Car Leasing Stadium on February 20, 2024 in Reading, England. (Photo by Warren Little/Getty Images)

Reading have entered an exclusive negotiation period with a prospective buyer as the League One side’s tenure under Dai Yongge looks closer to a conclusion.

The sale of the Royals would see Dai’s Shares, the stadium and the club’s training ground all given up as part of the negotiation.

Dai is very unpopular with the fanbase with the club currently 18th in League One.

The exclusive bidders were not named but the wider pool of interest is understood to have included US and Asian options, as well as German investor Daniel Loitz.

Loitz confirmed earlier this month on social media that he had offered £28.7m for the club and its facilities – he since deleted the posts.

https://twitter.com/DanielLoitz/status/1771678718311707112
Conflict

A club statement read: “The club can confirm Mr Dai has committed to a letter of intent with a potential purchaser of Reading Football Club.

“The parties will now enter a period of exclusive negotiation to agree the final terms. The completion is expected to take up to two months, at which time the purchaser will be announced.

“The transaction would include the transfer of Mr Dai’s shareholding in The Reading Football Club Limited, as well as the Select Car Leasing Stadium and Bearwood Park training ground.

“The club will communicate with further updates when appropriate.”

A change of ownership would bring to an end a turbulent period for the Royals, whose fans have protested Mr Dai’s control of the club.

The club have been docked six points from their season total this year after Dai failed to fulfil the club’s financial obligations. A further two-point deduction has been suspended.

Play Video
Read more

Reading FC bidder banned by financial watchdog for forging £170m bond portfolio

Reading Football Club crest on a blue and white banner, with EST. 1871 visible.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport

Categories

  • Sport

Related Topics

  • Football
  • Football finance

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • Reading FC bidder banned by financial watchdog for forging £170m bond portfolio

    Sport Business
    Reading Football Club crest on a blue and white banner, with EST. 1871 visible.
  • Exclusive: Rugby League monitoring Henry Pollock amid £1m Hearn wage demands

    Sport Business
    A young man with blonde hair and a dark shirt, clenching his fist and smiling, likely celebrating or cheering.
  • Exclusive: Fulham launch £900 a head Michelin-guide recognised hospitality at Craven Cottage

    Sport Business
    Aerial view of Fulham FCs Craven Cottage stadium redevelopment, Riverside Stand, and Thames riverfront in London.
  • Space X-linked Marex in £25m Nottingham Forest front-of-shirt deal

    Sport Business
    Football stadium at night with players on the pitch and a large banner reading FOR A NEW GENERATION OUR TIME HAS COME
  • Exclusive: Arsenal target Vinicius Jr future at Real Madrid to be decided this week

    Sport Business
    Vinicius Jr. celebrates a goal in a yellow Brazil jersey during a football match, with stadium lights in background.
  • Pre-season tours: Inside the economics of football’s summer money-spinners

    Sport Business
    Enthusiastic football fans, some in Chelsea and AC Milan jerseys, smiling and making peace signs at an event.
  • Aston Villa commercial status a tonic for Premier League in big-spending era

    Sport Business
    Unai Emery, Aston Villa manager, shouts with intensity during a football match, gesturing with his right arm.
  • Bayern Munich old boys in takeover of Portuguese top-flight club

    Sport Business
    Thomas Müller in a white MLS jersey looking forward with fans in the background at a stadium event.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook