Skip to content
Tuesday 8 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,822.13
-0.08%
DAX
26,006.53
-0.15%
CAC 40
8,306.15
0.00%
STOXX 50
6,403.99
+0.17%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Saturday 22 January 2022 10:29 am  |  Updated:  Friday 21 January 2022 9:36 pm

Introducing Project Sama – Aman’s New Superyacht

By: Lewis Nunn

Cruise Editor

Add as a preferred source on Google

Luxury travel tycoon, Aman, has announced the launch of Project Sama, a first-of-its-kind luxury motor yacht developed in partnership with Cruise Saudi, marking its first splash into the world of ocean travel, set to launch in 2025. 

Designed in partnership with SINOT Yacht Architecture & Design, one of the finest yacht design firms in the world, the vessel will see Aman’s eastern heritage integrated seamlessly. Measuring in at 600 feet long, it will boast 50 luxury suites each with a private balcony and will also house the Aman spa featuring a Japanese garden, two helipads, plus the expansive Beach Club offering travellers direct access to the water at the stern of the yacht.

Chairman and CEO of Aman, Vlad Doronin, said “The announcement of Project Sama marks an exciting moment in Aman’s growth and evolution, as we not only continue to diversify our geographical portfolio on land but also at sea, creating sanctuaries in unfrequented locations and continuing to reframe the concept of luxury hospitality. Project Sama will provide transformative experiences within the revered Aman setting and service, which is unlike any other yacht experience, ultimately creating a whole new category in on the water discovery.”

Fawaz Farooqui, MD of Cruise Saudi, added: “The signing of this partnership adds a new layer to Cruise Saudi’s offering and is a testament to the unique tourism experience that is exploring Saudi by sea, as well as demonstrating Cruise Saudi’s commitment to growing and expanding the cruise industry in Saudi. We aspire to further collaboration with Aman that will bring additional ultra-luxury experiences at sea.

“We look forward to working with Aman in reaching our vision of Saudi becoming a premier global destination and immersing our guests in diverse nature, rich culture and heritage through an unforgettable journey that is truly unique to Saudi”.

Read more

‘Alice in Wonderland’ workspace firm lands £129m Aberdeen-backed finance

Modern reception area with unique legs art installation, white desk, and colorful stools.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Life&Style

Trending Articles

  • Iceland boss Richard Walker vows to set up shop on Falkland Islands

  • Hedge fund billionaire Chris Rokos joins UK wealth exodus 

  • Britain ‘taxing itself to death,’ Burnham warned

  • £74m for branded condoms? UK must stop spaffing cash on foreign aid

  • As it happened: FTSE 100 inche up as oil holds gains; Healey says UK paying ‘Truss penalty’

More from Morning Wire

  • ‘Alice in Wonderland’ workspace firm lands £129m Aberdeen-backed finance

    Property
    Modern reception area with unique legs art installation, white desk, and colorful stools.
  • I was first aboard Explora Journey’s new cruise ship. Does it beat the competition?

    Life&Style
    Luxury cruise ship Explora pool deck with lounge chairs and circular daybeds under a retractable glass roof
  • Jaguar reveals the Type 01’s screen-free interior

    Life&Style
    Futuristic interior of a Jaguar car, featuring a minimalist dashboard, white steering wheel, and a sleek central console d...
  • Revolut takes flight with launch of new airport lounges

    Fintech
    Revolut Lounge sign on a concrete wall with a person on an escalator holding a rolling suitcase.
  • Is the Zeekr 9X Super Hybrid the new luxury SUV to beat?

    Motoring
    Dark brown Zeekr X9 electric MPV with large chrome grille, parked indoors with warm golden lighting.
  • Is it ever ok to wear shorts to the office?

    Opinion
    Man in shorts and sunglasses walking through an office, holding a Free Palestine mug, while colleagues watch in disbelief.
  • Historic French Luxury Leather Goods House Moreau Paris Sold to Leading Manufacturer

    Business Wire
  • This is Bentley’s first electric car, the Torcal

    Life&Style
    Close-up of a matte dark grey Bentley car with a B logo and red taillights
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook