Skip to content
Sunday 9 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Friday 25 October 2024 6:00 am  |  Updated:  Thursday 24 October 2024 3:57 pm

Investor sentiment split by age as older generation’s views sour

By: Elliot Gulliver-Needham

Add as a preferred source on Google
The FTSE 100's winning streak was on a knife's edge on Thursday.
The FTSE 100's winning streak was on a knife's edge on Thursday.

Investor sentiment has split by age over the last six months, with young people’s confidence in investment increasing significantly as the older generation remains sceptical.

While the desire to save and invest has jumped by double digits among 18-34 year olds, those aged 35-54 have increased by just a few percent, while for the oldest generations, confidence is disappearing fast.

The shift in generational views was revealed by Abrdn’s bi-annual Saving Ladder Index, which found that overall propensity to save had increased three per cent and propensity to invest had increased eight per cent since May.

Meanwhile, the average UK adult’s economic outlook has increased by 13 per cent and is now above average.

However, the overall average of the three measures still sits at 49/100, though this is a nine per cent increase since May.

Confidence also increased in people’s confidence in their own financial situation (16 per cent), the performance of the UK stock market (27 per cent) and the performance of the UK economy overall (12 per cent).

While the percentage increases showed a big leap, only 19 per cent of all people still saw they are confident about the performance of the UK economy overall.

The news comes ahead of next week’s Autumn Budget, which could see an overhaul in measures that push the British public to save and invest.

Abrdn has made a variety of policy suggestions to the government to increase saving, such as scrapping stamp duty on UK shares, simplifying the ISA system, and pushing financial education in schools.

It’s hugely positive to see growing appetite for saving and investing, particularly amongst younger investors. This is a crucial step in shoring up people’s long-term financial resilience,” said Sarah Moody, chief corporate affairs and sustainability officer at Abrdn.

“But nor should we leave behind those who have carefully saved and invested over many years. We must now cultivate these green shoots of progress into a national culture of saving and investing for the long-term.”

We urge the Government to use the Budget as an opportunity to continue building on this positive trend rather than dampening nascent appetite for saving and investing by eroding the benefits of doing so.”

Read more

STARTEEPO Increases Xerox Position to 8.8 Million Shares, Becomes Second-Largest Common Shareholder

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • abrdn
  • Investor confidence
  • Sarah Moody
  • UK economy

Related Topics

  • abrdn

Trending Articles

  • Stop burying us in swollen corporate reports, says audit watchdog boss

  • Hargreaves Lansdown orders staff back to office

  •  Burnham to unveil new cost of living measures on UK tour

  • How Britain can stay clear of rivals as home of overseas sport club owners

  • Why the Loire Valley is about so much more than fairytale castles

More from Morning Wire

  • STARTEEPO Increases Xerox Position to 8.8 Million Shares, Becomes Second-Largest Common Shareholder

    Business Wire
  • Could an England World Cup win boost the markets?

    Opinion
    Getty Images logo on a smartphone screen, representing a focus on digital media and stock photography industry trends
  • Britain should look to Japan to manage its ageing population

    Opinion
    Elderly pedestrians crossing a busy street in Tokyo, illustrating Japans ageing population challenge.
  • Big Yellow slashes staff and turns to automation after Reeves’ business rates blow

    Markets
    Bright yellow object against a contrasting background, highlighting its significance in a general news context.
  • Bregal Milestone III Closes at its Increased Hard Cap of €915 Million

    Business Wire
  • Business will be the judge on whether Andy Burnham can “regain stability”

    Opinion
    Andy Burnham, Mayor of Greater Manchester, in a professional setting.
  • The seven growth tests every Budget must pass

    Opinion
    Chancellor holding iconic red budget box outside Downing Street, symbolizing UKs annual budget announcement
  • Techtronic Industries Delivers Strong First Half Performance

    Business Wire
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook