Magazine Country Life gets a boost from the BBC
A BBC television series has boosted the circulation of magazine Country Life.
The show, Land of Hope and Glory – British Country Life, was broadcast in March and chronicled the publication’s 199-year history of documenting rural life in Britain.
The latest industry data showed the readership of the magazine has increased by 29 per cent over the course of the year, hitting 216,000.
The magazine isn’t the only brand to get a boost from TV recently.
Sales of baking products during airing of last year’s Great British Bake Off – which pits 12 contestants against each other to create the best cakes, puddings, and pastries – increased by 214 per cent compared to the weeks leading up to the show, according to online retail specialist Summit.
The first episode of last year’s series alone resulted in online searches for baking products increasing by 112 per cent the day after it aired.
Last year the Great British Bake Off final drew an audience of over 15m, making it the most watched TV show of the year in the UK.