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Sunday 17 October 2021 6:54 pm  |  Updated:  Monday 18 October 2021 10:52 am

Netflix’s famed Squid Game set to rake in around $900m

By: Millie Turner

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Squid Game Causes Soaring Popularity For Nostalgic Korean Candies
SEOUL, SOUTH KOREA - OCTOBER 09: A girl enjoy Dalgona candy at a shop on October 09, 2021 in Seoul, South Korea. Dalgona, a South Korean sweet featured as one of the lethal challenges in the Netflix TV series Squid Game has become a global craze, boosting business for South Korean street vendors who sell the Dalgona candy. (Photo by Chung Sung-Jun/Getty Images)

Netflix’s famed Squid Game is reportedly set to generate around $900m in value for the company, despite costing just $21.4m to make.

The spend came in far less than some of Netflix’s other big shows, costing around $2.4m per episode, Bloomberg first reported, which has resulted in a huge margin for profit.

Other successful shows, like The Crown and Stranger Things, cost the streamer around $13m and $12m per episode, respectively.

The $891m “impact value”, how Netflix measures the financial weight of shows, suggests that the hit Korean drama will draw in a hefty number of new subscribers.

Netflix said that more than 66 per cent of viewers, the equivalent of some 87m people, finished the series in the first 23 days of it being online, according to Bloomberg.

Read more

Competition watchdog clears Paramount Warner Bros acquisition

Paramount, Netflix, Warner logos; media giants intensifying streaming competition and strategic industry shifts

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