Skip to content
Tuesday 8 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,822.13
-0.08%
DAX
26,006.53
-0.15%
CAC 40
8,306.15
+0.33%
STOXX 50
6,403.99
+0.17%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Sunday 02 October 2022 6:20 pm  |  Updated:  Sunday 02 October 2022 7:14 pm

Not a good look: PIRC advisory group scrutinises JD Sports boss’ multi-million pound exit deal

By: Emily Hawkins

Add as a preferred source on Google
Sportswear giant JD Sports saw its shares rise 4.6 per cent this morning after the firm announced that full-year profit would "significantly ahead" of estimates.
JD Sports has won a large customer base among the young due to its focus on "athleisure" clothing.

An influential shareholder advisory group has said JD’s payout to former boss Peter Cowgill is “not a good look” for the sportswear retailer.

Former JD Sports’ boss Peter Cowgill is set to receive a multi-million pound payout after making his departure from the sneaker seller. Exit terms include a £3.5m payment over two years for agreeing to certain limits and £2m over three years for a consultancy agreement.

After decades at the helm of the London-listed firm, Cowgill stepped down from JD Sports in May following several brushes with the competition watchdog.

This deal was dubbed as “most definitely not a good look for the company’s governance,” in a note by PIRC.

PIRC pointed to £4.3m in fines for competition regulation breaches under Cowgill’s tenure.

The retailer was scrutinised by the Competition and Markets Authority (CMA) last year after Cowgill was pictured meeting his counterpart at Footasylum in a car park, appearing to breach takeover rules.

The regulator had ordered JD to sell off the rival shoe seller, citing competition concerns.

A few months later in May, Cowgill stepped down from both his roles as CEO and chair, with the two jobs later being split up between new hires.

Read more

JD assembles Ikea chair after rocky period for retailer

Peter Agnefjäll, former IKEA CEO, in a suit, headshot

PIRC criticised the firm’s decision to have Cowgill in an advisory role and said it did not “seem consistent” with an objective to “shift” governance practices.

“It is hard to argue for a significant change in operations when the previous incumbent is offering advice to both of his replacements,” PIRC stated.

New chair Andrew Higginson told Morning Wire that corporate governance changes will bring the retailer up to pace without being too “heavy handed.”

The business must “catch up” with the growth it has achieved so far, Higginson told City A.M. earlier this month, as some controls and processes “haven’t quite kept pace so far.”

However, it was “critical” to bring the firm up to speed  “without killing the entrepreneurial spirit of the business.”

JD Sports said it would continue to be “cautious” about trading, as inflationary pressures and the threat of strike action in its supply chain continue.

The London-listed retailer posted profit before tax of £383.5m, lower than its 2021 sum of £439.5m, in results for the half-year to 30 July.

Read more

JD Sports shares crater after ‘King of Trainers’ warns on profit

Brightly lit JD Sports store entrance at Meadowhall, showcasing footwear and apparel displays

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Retail

Related Topics

  • JD Sports Fashion

Trending Articles

  • Iceland boss Richard Walker vows to set up shop on Falkland Islands

  • Britain ‘taxing itself to death,’ Burnham warned

  • Hedge fund billionaire Chris Rokos joins UK wealth exodus 

  • £74m for branded condoms? UK must stop spaffing cash on foreign aid

  • Don’t underestimate the free trade agreement Britain just joined

More from Morning Wire

  • JD assembles Ikea chair after rocky period for retailer

    Retail
    Peter Agnefjäll, former IKEA CEO, in a suit, headshot
  • JD Sports shares crater after ‘King of Trainers’ warns on profit

    Retail
    Brightly lit JD Sports store entrance at Meadowhall, showcasing footwear and apparel displays
  • As it happened: FTSE 100 rallies after JD Sports drags on blue chips; oil jumps again

    FTSE 100 Live
    Londons Stock Exchange orb with FTSE 100 display, symbolizing business and market updates
  • Liverpool owners tipped to sell – but not to Amazon boss Bezos – by former CEO

    Sport Business
    John W. Henry and Linda Pizzuti Henry with the Premier League trophy at a stadium.
  • John Lewis boss: UK economy facing a ‘permacrisis’ 

    Retail
    Peter Ruis, CEO, in a dark coat and blue shirt, standing in front of a store window with mannequins
  • Shipbroker shares fly on Iran war windfall

    Transport & Infrastructure
    Aerial view of a large container ship moving through deep blue ocean waters, leaving a white wake.
  • Former Interpath Advisory chair takes helm at sustainability consultancy after chief executive exit

    Consulting
    Canada skyline representing the potential legal impact of Labours flexible working reforms on businesses
  • John Lewis’ new boss faces a battle to boost online sales

    Retail
    John Lewis & Partners department store building exterior with logo signage against a blue sky
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook