WPP slashes jobs as revenue continues to fall Media Embattled advertiser WPP slashed jobs in the first half of the year as its revenue continued to fall. The London-listed media group cut another 1,267 employees in the first half, around 1.3 per cent of its total staffing. Across the 12 months to June, WPP has now slashed its total workforce by 6.4 per cent [...]
‘Scale is survival’: UK broadcasters race to merge as streaming giants squeeze revenues Media British broadcasters are turning to mergers as television revenues come under pressure from streaming services, YouTube and online ads, according to Ofcom. The media regulator’s annual Media Nations report found commercial broadcaster revenues fell from £4.98bn to £4.83bn in 2025, despite the wider TV and online video market growing seven per cent to £18.4bn. Growth [...]
Did this World Cup have too much of Sir David Beckham? Sport Business Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]
Rory Sutherland joins Adam Smith Institute as senior fellow July 13, 2026 Advertising executive Rory Sutherland has joined free-market think tank the Adam Smith Institute as a senior fellow, strengthening the organisation’s efforts to promote behavioural economics and free-market policy as the UK grapples with sluggish growth. Sutherland, vice chairman of advertising giant Ogilvy and one of Britain’s best-known marketing figures, will advise the Institute on how [...]
Adidas, Calvin Klein and Uniqlo ads banned for greenwashing June 24, 2026 Fashion giants Adidas, Calvin Klein and Uniqlo have been rapped as part of a major probe into corporate greenwashing in adverts. Each of the retailers has had online adverts banned by the Advertising Standards Authority (ASA) for using the term “recycled” in a misleading way. The bans came as part of a major crackdown by [...]
Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules June 23, 2026 This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns, while some firms are milking the World Cup for free advertising [...]
Why 2026 World Cup is when AI becomes the interface between fans and football June 21, 2026 The 2026 World Cup is the first AI-shaped major sports event and will change football fandom forever. Jon Williams outlines what sponsors, broadcasters and brands need to do about it. Football, like the creative advertising business I work in, thinks the biggest gains from AI are operational – speed, efficiency, and more. They’re not. AI’s [...]
Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag June 17, 2026 Ads during hydration breaks at the Fifa World Cup final could cost more than a Super Bowl commercial, according to one of the world’s biggest advertising groups. This year’s World Cup in North America and Mexico has introduced a drinks break during each half of football, effectively cutting the game into quarters, like many US [...]
Tiktok falls under ban just as brands ramp up ad spend June 16, 2026 Tiktok’s UK ad business has been growing 40 per cent year on year, with brands increasing spending ahead of what the firm expected to be its biggest trading period on record. But that momentum now faces a test after Keir Starmer confirmed plans to plan under-16s from accessing the platform. The social media giant, which [...]
Activist investor pushing for M&C Saatchi break-up builds stake June 16, 2026 A notorious activist investment firm has added to its stake in M&C Saatchi in a move that brings it a step closer to orchestrating a break-up of one of Britain’s best-known advertising companies. Harwood Capital now owns more than eight per cent of the eponymous agency founded by advertising tycoons Maurice and Charles in 1995, [...]