Meet Gen Zalpha: The new generation up-starts reshaping consumer culture March 18, 2026 Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.
WPP shares plunge after turnaround plan targets £500m of savings February 26, 2026 WPP has promised to make £500m of cost savings by the end of 2028 as part of a root-and-branch turnaround plan after suffering a halving of profit. The FTSE 250 firm’s new boss Cindy Rose told reporters she had already “identified multiple initiatives” to deliver on its ambitious savings commitment to help turn around a [...]
Six Nations in-game ads pave way for football to be split into quarters February 21, 2026 Like many Welsh rugby fans, the highlight of the first round of the Six Nations was the small moment of relief granted by the ad breaks in either half, twenty seconds of respite from giving away penalties, points and accumulating yellow cards. I’m not sure everyone was as pleased to see them as me. They [...]
Easyjet rebuked over ‘misleading’ £5.99 cabin bag deal January 28, 2026 Easyjet has been warned by the advertising watchdog over a “misleading” tab on its website which suggested that passengers could get a large cabin bag ‘from £5.99’. The Advertising Standards Agency (ASA) said it had not seen “sufficient evidence” that it was possible to book large cabin bags at this price across a range of [...]
Wealth app Chip raises £17m as Channel 4 backs TV push January 27, 2026 Channel 4 Ventures has invested in UK wealth app Chip as part of a £17m funding round, marking the company’s first institutional backing and funding a major TV advertising campaign, Morning Wire can reveal. The round values Chip at £208m and combines £6m of media-for-equity from Channel 4 Ventures, with £11m raised from more than 9,000 retail investors [...]
S4 Capital shares surge as profit guidance improves January 26, 2026 Digital advertising company S4 Capital shares jumped in early morning trading after reporting that activity during the final quarter was ahead of its revised guidance. Shares surged 40.6 per cent to 27.2 pence as the company defied the challenging backdrop for advertising groups, but reported a fall in revenue. The company anticipates full year net [...]
UK businesses should prepare for ChatGPT ads now January 20, 2026 ChatGPT ads have not reached the UK yet, but your business should act like they have, writes Paul Armstrong.
That’s why mums go to adland: Retailers’ big media drive January 15, 2026 With an abundance of information about their customers at their fingertips, some of the UK’s largest retailers are looking and behaving increasingly like media agencies, writes Ali Lyon Having a baby tends to be a highly personal journey. Conscious of the all-important three-month miscarriage cut-off, many wannabe parents will, quite understandably, think painstakingly about who [...]
The Debate: Should brands like Heineken be able to alter Tube signs? January 14, 2026 Heineken's temporary takeover of the Bakerloo line has got Londoners riled up. We get two experts to debate the pros and cons.
In defence of the junk food advert ban (from a marketer) January 7, 2026 Many agencies have pushed back against the junk food advert ban, but Ogilvy UK's Amelia Torode says she welcomes the legislation.