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AI

  • IMG’s three sports sponsorship trends to watch in 2026

    December 31, 2025

    Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point.  Rightsholders, brands and agencies are all asking the same [...]

  • Brits increasingly turning to ChatGPT for investment advice

    December 31, 2025

    Far more UK savers are now turning to tools such as ChatGPT to help make investment decisions, new research shows. A survey of 1,000 adults by STRAT7 found that 55 per cent have used AI-powered platforms for financial guidance over the past year. On average, each user has invested around £2,350. Morning Wire reported in [...]

  • AI use will set great companies apart from the rest in 2026, Dell boss predicts

    December 31, 2025

    The use of AI will “start to be a defining factor that sets great companies apart from the rest”, the UK boss of Dell has predicted. Steve Young, the US giant’s UK senior vice president and managing director, said progress has “laid a strong foundation” but told Morning Wire that 2026 will be marked by [...]

  • AI needs to prove itself where it matters most

    December 31, 2025

    People don’t step back from AI because they’re fearful of the technology itself. They step back when it doesn’t align with how their business actually works, writes Sage CEO Steve Hare. A few weeks ago, I spoke with a small business owner who had heard AI could help with her accounts. She wasn’t sure how. [...]

  • Why 2025 in sport marketing was the year that changed everything

    December 30, 2025

    For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, rights-holders and investors to confront harder truths about attention, technology and value, and in doing so, it reset how sport is bought, sold and measured. From [...]

  • Ocado eyes global tech push after US setback

    December 30, 2025

    Shares in Ocado slipped two per cent on Tuesday as the online grocery group outlined plans to sell its AI-driven warehouse tech globally, following a turbulent year for its international operations. Most of Ocado’s exclusivity deals with global partners, including US retail giant Kroger, have now expired, freeing the company to pitch its evolved robotic [...]

  • Greg Jackson spins off Octopus’ tech arm Kraken after $1bn injection

    December 30, 2025

    Octopus Energy Group has spun off its technology arm, Kraken, following its first standalone investment round. The fresh funding round for Kraken was led by global investment giant D1 Capital Partners, with new investors including Fidelity International, Durable Capital Partners and Ontario Teachers’ Pension Plan Board. Kraken – which is an AI-powered platform now contracted [...]

  • Tax crackdown in 2026: Why experts predict a wave of enforcement actions

    December 30, 2025

    Under the Labour government, HMRC has shifted from a reactive to a highly proactive stance, and tax experts expect increased tax enforcement in the new year. The government has committed to invest an additional £555m annually in HMRC to boost tax compliance and transform its technology. The investment aims to raise an extra £5.1bn in [...]

  • Accountancy body reverts to in-person exams over AI cheating fears

    December 29, 2025

    The UK’s accounting body, which has almost 260,000 members, is planning to halt remote exams amid a surge of students cheating with AI. The Association of Chartered Certified Accountants (ACCA) has said that from March it will no longer allow students to take online exams, except in exceptional circumstances. Remote testing, like in many universities [...]

  • AI to help NHS tackle super flu and A&E delays

    December 28, 2025

    Hospitals across England are increasingly using artificial intelligence (AI) to reduce waiting times for patients. The tool, part of the government’s AI exemplars programme, is already in use by 50 NHS organisations. The forecasting system analyses hospital admissions, historical data, weekly trends, and Met Office temperature forecasts to identify likely peak periods. This allows hospitals [...]

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