The Apprentice 2026 star Tim Campbell reveals new task he’d add – and it involves AI Life&Style As The Apprentice 2026 returns, Lord Sugar’s adviser Tim Campbell MBE speaks to Morning Wire The Apprentice returns to the BBC this Thursday 29 January with many of the classic tasks pitting two groups of budding entrepreneurs against each other, as the teams compete to try to make a profit. Contestants have created books, newspapers, [...]
The Capitalist: Lord Sugar forsakes Zoom etiquette at Apprentice Q&A Opinion Lord Sugar's Zoom faux pas at Apprentice Q&A, Benedict Cumberbatch's Nimby campaign and a dry January for the BBPA in this week's The Capitalist.
Lord Alan Sugar-backed recruiter enters the red Business A recruitment company founded by a finalist on The Apprentice and backed by Lord Alan Sugar fell into the red during its latest financial year, it has been revealed. Harper Fox Partners was set up by Scarlett Allen-Horton who was the runner up in series 15 of hit BBC One show The Apprentice. Despite being [...]
Profit rockets at Lord Alan Sugar’s property empire December 4, 2025 Profit at Lord Alan Sugar’s property empire has rocketed after the sale of two investments despite a “difficult” London market. Amshold has reported a pre-tax profit of £14.1m for the 12 months to 30 June, 2025, new accounts filed with Companies House show. The new total comes after the firm turned a pre-tax profit of [...]
The Apprentice winner Harpreet Kaur speaks out after firm shuts down November 7, 2025 Harpreet Kaur has spoken out after the company Lord Alan Sugar invested in following her victory on The Apprentice in 2022 collapsed. Morning Wire reported earlier this week that Oh So Yum entered voluntary liquidation at the end of October owing to a six-figure sum to its creditors. The dessert company had secured a £250,000 [...]
Harpreet Kaur: Firm founded by winner of The Apprentice collapses November 3, 2025 A company founded by Harpreet Kaur, who won The Apprentice in 2022, has been shut down owing to a six-figure sum. Oh So Yum was placed into voluntary liquidation at the end of October, according to filings with Companies House and The Gazette, with Paul Palmer of Marshall Peters appointed to oversee the process. Harpreet [...]
Lord Alan Sugar sells part of empire to media giant Bauer September 17, 2025 Lord Alan Sugar has sold a part of his business empire to one of the largest media giants in the country. Amscreen, which produces digital signage, has been taken over by Bauer Media Group, according to new filings with Companies House. The division formed part of Lord Sugar’s Amshold Group and is headquartered in Bolton, Lancashire. [...]
The Apprentice star gets £20m pay day after Lord Alan Sugar deal September 16, 2025 A star of hit BBC One show The Apprentice has enjoyed a bumper pay day to the tune of £20m for the year after buying out Lord Alan Sugar. Entrepreneur Susie Ma, who was a finalist on the 2011 series, took back full control of the company she founded in 2004 at the age of [...]
The Apprentice winner makes first profit after Lord Alan Sugar backing July 10, 2025 A winner of hit BBC show The Apprentice has seen her company enter the black for the first time after Lord Alan Sugar signed up as an investor. Rachel Woolford emerged victorious in 2024’s series after triumphing over pie company chief Phil Turner in the final. As a result, Woolford secured a £250,000 investment from [...]
Alan Sugar’s empire hails record profit despite falling sales March 11, 2025 A group controlled by The Apprentice star Lord Alan Sugar has posted a record profit despite falling sales, it has been revealed. Amshold Trading has reported a pre-tax profit of £10.8m for the 12 months to 30 September, 2024, up from the £8.4m it achieved in the prior period. However, new accounts filed with Companies [...]