How sevens and Olympics can be commercial rugby lifeline Sport Business Dan James argues that rugby sevens is a developmental step for some of the best players, and that can be a boon for a struggling sport. The rugby rumour mill has been turning again, as reports have circulated over the last fortnight that some of England’s young stars – Henry Pollock, Marcus Smith, Tommy Freeman, [...]
Rugby resists modern marketing but Les Bleus have created a blueprint Sport Business The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]
Newcastle Red Bulls, Dupont and ITV: Top rugby business stories of 2025 Sport Business This year really has been a 12 months where the business of rugby became a major talking point in ovalball discourse. We have always seen the odd deal here or investment there but 2025 has seen a step change across the sport, and it remains to be seen how it will pan out. So here [...]
France scrum-half Antoine Dupont invests in US rugby club May 16, 2025 France and Toulouse rugby sensation Antoine Dupont has invested in Major League Rugby side RFC Los Angeles. The 28-year-old will form part of the ownership group at the franchise which is playing in its second season. It comes ahead of an important period for rugby in the United States, with the nation hosting both the [...]
Investec Champions Cup Barometer: Daring Dupont dismisses doubters February 3, 2025 In the lead up to the 2024-25 Investec Champions Cup round of 16, Morning Wire has put together a barometer in partnership with Investec to assess which teams are hot – and which are not – ahead of April’s knockouts. Player of the week: Antoine Dupont, Toulouse The Six Nations got underway on Friday night [...]
Ollie Phillips: Dupont leads my 2024 rugby union awards December 20, 2024 For my last rugby union column of 2024 in print it’s only right that we hand out a couple of awards covering the last 12 months. Rugby has seen an Olympic Games sit front and centre of the calendar while there have been some surprises in terms of domestic winners. It wasn’t easy but I’ve [...]
Olympics: Rugby sevens needs Dupont and USA to be medal contenders July 26, 2024 As a former sevens player, the Olympics is always an exciting time. We see the very best of a bunch of athletes who otherwise go under the radar across the rest of the calendar. But in a rugby-mad country like France, where stars like Toulouse and international No9 Antoine Dupont will be on show, this [...]