Apple prepares to launch EU legal challenge over €13bn Irish tax bill September 16, 2019 Apple is set to launch a legal challenge tomorrow over an order by the European Commission to pay €13bn (£11.5bn) in Irish back taxes, as the EU seeks to crack down on tax avoidance by multinational companies. What’s the case about? The tech giant was accused of having dodged taxes and received €13bn illegal state [...]
Disney boss Bob Iger resigns from Apple board as streaming rivalry heats up September 15, 2019 Disney chief executive Bob Iger has stepped down from the board of Apple as the two companies prepare to go head to head in the escalating streaming wars. Iger stepped down from his role on 10 September, the same day Apple unveiled the price and launch date of its streaming service, according to a one-line [...]
Apple TV Plus gives Netflix chills as it undercuts streaming rival September 11, 2019 Apple has turned up the heat on incumbent streaming firm Netflix, revealing its new Apple TV Plus service will launch with a price tag of just £4.99 per month. The Silicon Valley tech giant last night confirmed its eagerly-anticipated streaming platform will launch in 100 countries, including the UK, on 1 November. Read more: Apple [...]
Why Apple cannot rely on the iPhone 11 to satisfy investors September 10, 2019 Apple’s product launches have gained an almost cult-like following and, as ever, the online rumour mills have been in overdrive ahead of tonight’s tech spectacle. CEO Tim Cook will take to the stage at Apple’s California headquarters from 6pm, where he is expected to unveil the iPhone 11. Read more: Everything you need to know [...]
iPhone 11 launch date, price, and 5G: Everything you need to know September 10, 2019 The internet rumour mill has been in overdrive in recent months before the launch of Apple’s next generation iPhone 11. As Apple battles slipping sales for its flagship products, the Silicon Valley tech giant will be hoping its latest models will win over consumers. Ahead of the iPhone 11 launch tonight, here’s everything you need [...]
Doritos joins the ranks of the name-dropping brands September 9, 2019 The anti-marketing revolution continues. The latest move is from Doritos, which has dropped the name from its advertising. With “no logos, no jingles, no gimmicks”, we’re told that this is a product “so iconic, we don’t need to name it”. In its place, a new ad campaign called Another Level gives us lots of different [...]
Apple rewrote Siri to ‘deflect’ feminism and #MeToo questions September 6, 2019 Apple tweaked the software behind Siri to change how its voice assistant responds to “sensitive topics” including feminism and the #MeToo movement. The project saw Siri’s responses rewritten so it would say it was in favour of “equality”, without ever saying the word feminism, according to leaked documents seen by The Guardian. Read more: Apple [...]
Stirling Industries tables £190m bid for Apple Watch supplier Ipsen September 3, 2019 Industrial acquisition firm Stirling Industries is said to be close to snapping up Apple Watch supplier Ipsen International for £190m. Aim-listed Stirling, which was set up last year, is on the brink of closing the takeover of Ipsen, which provides heat treatment services for hardening steel in products across a range of industries. Read more: [...]
Google uncovers ‘indiscriminate’ iPhone hack attack lasting years August 30, 2019 Google security researchers say they have found evidence of a “group making a sustained effort” to hack iPhones over at least two years. The researchers found a number of websites being used to launch “indiscriminate” attacks on iPhones when visited. The team estimated the sites were visited “thousands of visitors per week”. Read more: Apple [...]
Apple apologises for listening to Siri conversations August 28, 2019 Apple has apologised after it emerged the tech giant allowed contractors to listen to conversations customers had with its voice assistant Siri. Workers are hired to grade Siri’s responses on a variety of factors in order to help the technology “learn”, however, last month it was revealed that contractors regularly picked up recordings of private [...]