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artificial intelligence

  • British shoppers turn to AI as London high street sales falter

    January 7, 2026

    As our beloved high streets grapple with rising business costs, decaying consumer confidence and yet another bout of tax uncertainty, AI agents are reshaping how consumers shop. A report published by the Information Commissioner’s Office (ICO) warns that that so-called ‘agentic AI’, a quasi-autonomous form of artificial intelligence, could shift from novelty to norm within [...]

  • Universal partners with Nvidia to prevent AI ‘slop’ in music

    January 7, 2026

    Universal Music Group has struck a historical deal with AI chip giant Nvidia to “pioneer responsible AI for music discovery, creation, and engagement”, the companies announced on Tuesday. Combining Nvidia’s advanced AI infrastructure alongside Universal’s vast catalogue of tracks, the partnership aims to explore tools that elevate artist creativity, while ensuring copyright compliance and proper [...]

  • Fashion giant Zara holds a mirror up to retail disruption

    January 5, 2026

    Zara is on a mission to be more digital. From AI generated models, to reduced production timelines, to a new AI-powered virtual try-on feature, the moves point to a wider shift within the sector. The Spanish retail giant has spent the last few weeks modernising its strategy, fully embracing AI adoption to cut costs and [...]

  • Why 2026 is the year sport needs to confront the man vs machine question

    January 1, 2026

    Man vs machine is the future of sport, whether we like it or not, but what do we want it to look like? If you want to understand where sport is heading, don’t look at the Olympic programme or the Premier League fixture list. Look instead at the strange, noisy, algorithm‑friendly world growing just outside [...]

  • Why 2025 in sport marketing was the year that changed everything

    December 30, 2025

    For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, rights-holders and investors to confront harder truths about attention, technology and value, and in doing so, it reset how sport is bought, sold and measured. From [...]

  • UK firms eye AI spending in 2026, but skills gap threatens rollout

    December 30, 2025

    A third of British businesses plan to invest in AI in 2026, yet new data suggests the bigger challenge may be readying staff for the technology, rather than rolling it out at speed. Research from Lloyds Bank’s recent business barometer revealed that 33 per cent of firms intend to invest in AI tools next year, [...]

  • Who still gets hired in the 2026 workplace?

    December 28, 2025

    Britain’s labour market has probably never felt more precarious than it does now, as the struggling economy and the rapid rise of AI take effect. Redundancies are at their highest since the pandemic, unemployment has risen to 5.1 per cent, and entry-level opportunities, the traditional stepping stones for grads and young workers, have all but [...]

  • TikTok owner eyes $23bn AI spend amid Nvidia chip uncertainty

    December 23, 2025

    ByteDance, TikTok’s Chinese parent company, is set to significantly ramp up its investment in AI next year, as access to Nvidia’s chips once again becomes a key fault line in the global race. ByteDance is reportedly targeting around RMB160bn (£17bn) in capital expenditure in 2026, up from roughly RMB150bn (£15.7bn) this year, with the bulk [...]

  • Eurostar’s new AI chatbot left customers exposed

    December 22, 2025

    Eurostar’s shiny new AI chatbot was billed as a smarter way of helping customers. But the bot was shipped with old-fashioned security flaws that could have left customers exposed, and for weeks, nobody at the train operator seemed willing to listen. Morning Wire can reveal that multiple security flaws were found in Eurostar’s public-facing AI [...]

  • AI stocks to remain dominant in 2026, analysts predict

    December 19, 2025

    Artificial intelligence is likely to remain a “dominant theme” in markets next year, analysts predict, shaking off fears of an AI crash. St James’ Place expects AI stocks to maintain investor interest in 2026, with analysts and portfolio managers bullish on the sector’s run. Valuations of top tech stocks have been rocketing up since the [...]

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