Deloitte warns of ‘challenges ahead’ for European football despite €40bn milestone July 8, 2026 Deloitte has forecast “challenges ahead” for European football clubs despite collective revenues surpassing the €40bn (£34bn) mark for the first time. Expansion of the Champions League and Uefa’s other club competitions was the key driver as aggregate revenues grew 13 per cent year on year in the 2024-25 season, Deloitte said. Teams also benefited from [...]
Fifa accused of bullying in attempt to kill off multi-billion class action claim July 3, 2026 Fifa has been accused of using bullying tactics in a bid to kill off a class action lawsuit claiming billions in lost earnings from football’s governing body on behalf of current and former players. Justice For Players is pursuing a mega claim deriving from the European Court of Justice’s landmark Diarra Ruling, which declared Fifa’s [...]
Hated World Cup hydration breaks here to stay for even hotter 2030 and 2034 July 1, 2026 Hydration breaks are expected to remain a feature of future World Cups despite attracting widespread criticism, Morning Wire understands. The divisive three-minute pauses, taken midway through each half, have become one of the tournament’s hottest talking points. They have effectively turned football into a game of four quarters and head coaches have said they are [...]
KSI on buying a football club, the manosphere and quitting alcohol June 25, 2026 KSI is pumped. We’re midway through a photoshoot at Dagenham & Redbridge football club and he’s standing in the centre circle, fists balled, roaring in mock ecstasy. This slightly shabby stadium is an incongruous place to meet one of the UK’s most successful content creators; the walk from the station takes you through one of [...]
Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights June 24, 2026 The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]
England’s secret weapon against World Cup heat? British company’s £26 product June 17, 2026 England have turned to a British hot water bottle maker for help coping with the extreme World Cup heat ahead of their tournament opener against Croatia in Dallas tonight. High temperatures are expected to be a defining feature of this tournament – with dangerous conditions possible in 14 of the 16 host cities – and, [...]
2026 World Cup: How England went from misery to magnet for blue chip brands June 16, 2026 As they begin their 2026 World Cup campaign, the England brand is unrecognisable from 10 years ago – and it is paying off in growing revenues for the FA. This month marks a decade since one of the darkest days in the Football Association’s history, when England’s men were humbled by Iceland – a nation [...]
Fifpro accused of leaving footballers ‘in the cold’ by doing deal with Fifa June 15, 2026 Global player union Fifpro has been accused of leaving thousands of footballers “in the cold” by accepting a deal with Fifa. Justice For Players, a class action claiming billions after Fifa’s transfer rules were deemed illegal, says it is “disappointed” that Fifpro agreed to ask its members to drop any legal action in exchange for [...]
Has Fifa quietly made mandatory release clauses the future of football transfers? June 12, 2026 It was easy to miss amid the hullabaloo surrounding the start of the 2026 World Cup, but earlier this week Fifa announced the biggest changes to football’s global transfer rules for 25 years. Fifa patted itself on the back for “a major step forward”, emphasising the new regulatory framework had been “developed through a collaborative [...]
2026 World Cup: Why YouTube and TikTok could re-write Fifa’s revenue playbook June 12, 2026 The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete directly with traditional broadcasters, analysts have warned. This World Cup, which kicked off last night, is the first in which YouTube and TikTok will both stream the first 10 minutes of every game and [...]