Fulham sign up $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor July 21, 2026 Fulham FC have followed Crystal Palace in signing up a tech and AI company as their front-of-shirt sponsor, ClickHouse, for the new Premier League season. ClickHouse is a US-based platform that crunches data for Meta, Tesla, OpenAI, Visa and Sony and replaces gambling brand SBOTOP as Fulham’s principal commercial partner. It comes as the Premier [...]
A photography expert’s guide to the best images from the World Cup July 21, 2026 After a thrilling World Cup, Morning Wire Picture Editor Andy Blackmore ranks his favourite images from the tournament. Aside from war, about the only other human experience that spans such a wide range of emotions is sport. Of all the sports, perhaps football is the most emotive, and photographers at the World Cup hold the [...]
Netflix and Gary Lineker’s Goalhanger extend The Rest Is Football deal until 2028 July 20, 2026 Gary Lineker’s The Rest Is Football podcast will continue on Netflix for the next two seasons following the success of its run during the World Cup. The hit show, which also stars former England internationals Alan Shearer and Micah Richards, will focus on the Premier League and Champions League in twice-weekly episodes on the streaming [...]
Barry Hearn and Matchroom back Brentwood Town’s bid to reach National League July 20, 2026 Brentwood Town FC are targeting promotion to the National League for the first time after fresh investment from Barry Hearn and Matchroom in his local football club. Brentwood-based Matchroom has renewed its deal as the club’s main sponsor for a further five years as part of a “significant investment” designed to boost their chances of [...]
The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa July 20, 2026 In the coming days following last night’s World Cup final, Fifa will release a report on how many people watched the tournament across its five and a half weeks. Look out for the social media KPIs – impressions, engagement, video views – that major sporting bodies now have to report, but the headline number will [...]
Global Citizen’s links to Fifa chief Motsepe and the first ever World Cup half-time show July 19, 2026 If you haven’t heard of Global Citizen before, that may be about to change due to the charity’s role in the first ever half-time show during a World Cup final on Sunday. The show, curated by Coldplay frontman and longtime Global Citizen supporter Chris Martin, will feature performances from some of the biggest stars in [...]
World Cup final half-time show has been coming, but Fifa must be careful July 19, 2026 For a very long time, the World Cup final has needed no additional entertainment. The match was the spectacle. The players, the history and the occasion were enough. That is why Fifa’s decision to stage the first World Cup final half-time show has made me and plenty of others feel a bit uncomfortable. Madonna, Shakira, [...]
Did this World Cup have too much of Sir David Beckham? July 18, 2026 Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]
Starmer took sport freebies worth tens of thousands of pounds while PM July 17, 2026 Outgoing Prime Minister Sir Keir Starmer took sport-related freebies worth tens of thousands of pounds in his two years at Downing Street. Official data declared by the Prime Minister in the register of accepted gifts and hospitality shows the sport-mad leader has enjoyed £33,000 worth of perks since winning a landslide victory for his Labour [...]
The real winner of the Fifa World Cup? Beer July 17, 2026 Whatever happens in Sunday’s final, one World Cup winner is already clear: beer. For generations, football fans around the world have gathered at their local, celebrating victories and consoling one another after defeats with a pint in hand. Beer does not simply accompany football, it transforms watching a match into a shared experience. This summer’s [...]