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London City 7s

  • How sevens and Olympics can be commercial rugby lifeline

    Sport Business

    Dan James argues that rugby sevens is a developmental step for some of the best players, and that can be a boon for a struggling sport. The rugby rumour mill has been turning again, as reports have circulated over the last fortnight that some of England’s young stars – Henry Pollock, Marcus Smith, Tommy Freeman, [...]

    Smiling athlete in white jacket holding a gold medal, reaching out to cheering fans in a stadium.
  • Exclusive: Bordeaux Begles to compete in London rugby sevens tournament

    Sport Business

    Investec Champions Cup winners Bordeaux Begles will send a team to the London City 7s in a major coup for the Square Mile tournament.  The showstopping French Top 14 outfit, who in May won their second consecutive European title, will participate in the second edition of the London sevens tournament, which takes place in September [...]

    Rugby player in a maroon beret and blue jersey holding a trophy, surrounded by fans taking selfies at a stadium.
  • London City 7s returns with capital crying out for live rugby

    Sport Business

    Dan James, founder of the London City 7s, pens his first of a new monthly column on short-form rugby in the capital. Rugby sevens has long been the better looking but somewhat inconsequential younger cousin of the traditional 15s game. If you were lucky enough to be one of the 113,000-plus fans in the record-breaking [...]

    Business professionals in a meeting room discussing strategic plans with charts and laptops on the table, fostering collab...
  • London City 7s: Rugby returns to the HAC in boost for Square Mile

    March 31, 2025

    Those who have trodden the streets of the City’s Finsbury Square and the surrounding area will be well aware of the Honourable Artillery Company (HAC). Guarding the rare expanse of City grass is Armoury House, home of the HAC since 1735. It boasts its own cricket, football and rugby clubs, and is flanked on all [...]

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