Paris 2024 adverts: The best and worst Olympics commercials July 24, 2024 As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]
Summer of Sport in the City: London has you covered June 20, 2024 A series of pop-up events around Canada to celebrate the massive summer of sport are arriving in London.
‘Fans key to ParalympicsGB success at Paris 2024’ May 20, 2024 The countdown to the first summer Paralympics ever staged in France is gathering pace with 100 days to go until the Opening Ceremony, a groundbreaking celebration set for the Champs-Elysées. British fans have bought more tickets for the Olympics than any other nation except the hosts and a bumper contingent is also expected for the [...]
Judo star Skelley channelling rugby’s Wilkinson for Paris 2024 success April 29, 2024 A Paralympic champion whose rugby career was curtailed by sight loss is channelling Jonny Wilkinson on his journey to Paris 2024. Chris Skelley, a visually impaired judo player, dreams of emulating the England rugby legend in his bid to climb further into the sporting history books. Skelley was thrown into rugby and judo by his [...]