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Rugby business

  • TikTok’s Women’s Six Nations sponsorship halted two years early

    December 12, 2023

    TikTok only announced its four-year deal in January 2022.

  • Lions to host Pumas as touring side head to Ireland for first time

    December 7, 2023

    The clash at the Aviva Stadium in Dublin will be the Lions' first fixture in Ireland.

  • Why Investec is proud to sponsor rugby’s Champions Cup

    December 7, 2023

    The bank's marketing chief explains why the partnership is a perfect fit.

  • Ed Warner on rugby and the “friendless” Commonwealth Games

    December 7, 2023

    Our columnist tackles rugby's legal battle over brain injury.

  • European rugby chairman: Champions Cup is roaring back

    December 6, 2023

    EPCR chairman Dominic McKay on why the Champions Cup is on the up.

  • Premiership rugby attendances down by over 1,000 PER MATCH

    December 5, 2023

    English rugby’s financial concerns have deepened after research by Morning Wire revealed that the average attendance at Premiership rugby matches is down by more than 1,000 spectators per game on last season. More than 70 per cent of Premiership fixtures so far this season have seen attendances fall, with 47,000 fewer fans in total watching [...]

  • Rugby must capitalise on Dupont playing sevens at the Olympic Games

    November 24, 2023

    Antoine Dupont playing rugby sevens – it sounds beautiful, doesn’t it? News this week of the France scrum-half, one of the sport’s few global stars, turning his attention to sevens in order to play at the Paris 2024 Olympics is superb for rugby. And it is now on the sport to make sure that they [...]

  • British & Irish Lions turned down Las Vegas match for 2025

    November 23, 2023

    The British & Irish Lions reportedly turned down a match in Las Vegas in what has been described as the “most expensive deal the Lions will ever get”. The plan, discussed on The Good, The Bad & The Rugby podcast, would have seen the touring team play either a USA Barbarians or the United States [...]

  • Challenge Cup in ‘advanced’ talks over sponsor, but not for this season

    November 22, 2023

    This year’s European Challenge Cup will mark a decade of the competition without a sponsor despite rugby chiefs insisting they are in advanced talks with potential suitors.  Europe’s second tier club competition has been without a sponsor since insurer Amlin had the title partnership in the 2013-14 season. Some have said a title sponsor would [...]

  • Why sponsorship at the 2023 Rugby World Cup offered hope for a troubled sport

    November 10, 2023

    For once, it wasn't more of the same brands doing the same things.

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