2015 Rugby World Cup: Banking on shared values – and the 3bn viewers for a great global event April 12, 2015 When a senior figure from the world of banking talks up his company’s major sponsorship deal with a particular sport, because it represents the “core values” of his business, there’s a tendency sometimes to roll the eyes in a “that’s so on-message” kind of a way. So when Ian Fisher, head of coverage and investment [...]