Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
Cricket, horse racing, tennis and women’s football set to benefit from £300m summer sport aid package March 3, 2021 Sport is to receive a £300m recovery package as part of the Budget announced by Chancellor Rishi Sunak today. Cricket, horse racing, tennis, women’s football and rugby league are expected to be among the sports to benefit from the financial support. It follows similar aid granted to winter sports in November to mitigate the cost [...]
beIN Sports wins legal battle to prevent Fenerbahce manipulating the broadcaster’s logo for ‘beFAIR’ protest campaign March 2, 2021 beIN Sports has succeeded in its legal bid to stop Fenerbahce using the beIN logo for the club’s “beFAIR” campaign against the broadcaster. The network lodged an application for an emergency injunction against Fenerbahce for breach of intellectual property last week – as revealed by Morning Wire On Friday Turkish courts ruled in beIN Sports’ [...]
Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
Exclusive: Formula E champions DS Techeetah take gamble on stock market-linked £1m sponsorship deal with investment platform eToro March 2, 2021 Formula E champions DS Techeetah have struck a £1m sponsorship deal with social investment platform eToro that could see the team not receive a penny. Instead of receiving a flat fee, DS Techeetah will have the seven-figure sum placed in their eToro account for them to invest on the stock market. If their portfolio grows [...]
FC Barcelona offices searched by police ‘in connection with Barcagate scandal’ March 1, 2021 Catalan police searched the offices of FC Barcelona this morning, the football club have confirmed. Spanish media said the search related to last year’s Barcagate scandal, in which senior figures at the club were accused of ordering social media campaigns against enemies. Local reports also said former Barcelona president Josep Maria Bartomeu and current chief [...]
Bellator: MMA promotion’s head of Europe David Green on its new deal with the BBC, wooing the UK and Ireland and why it has a strong female following February 26, 2021 Question Time. Antiques Roadshow. Songs of Praise. To that list you can now add cage-fighting organisation Bellator. This month the BBC became the home of the American mixed martial arts (MMA) promotion in the UK, meaning it now sits alongside some of the most traditional shows in British broadcasting. While it might rile the “Disgusted [...]
Week in Sportbiz: The end of the Tiger Effect? Plus Olympic bid shake-up, drinks all round, Lord Coe’s scare and Eddie Jones’s debt to Van Gaal February 25, 2021 Tiger Woods survived a serious car crash this week, to the immense relief of the sporting world. But it might not be such good news for the fabled Tiger Effect, to the consternation of golf’s broadcasters and advertisers. While Woods may yet defy the odds once more and return to the sport he has redefined, [...]
Euro 2020 will happen this year and fans could follow their teams overseas, says European football’s Covid-19 chief February 24, 2021 Uefa’s Covid-19 tsar says there is no question of Euro 2020 being cancelled and that fans could yet be allowed to travel internationally to the games. The tournament was postponed last year due to the ongoing coronavirus pandemic and rescheduled for 11 June to 11 July this year. “There is no way the Euros will [...]
Expecting football to make Twitter and Facebook stop social media abuse is like asking your six-year-old to tackle Cristiano Ronaldo February 23, 2021 The English football community has finally had enough of the rampant racial abuse and bullying its players suffer on social media. Police are investigating and thePremeir League and other bodies have made an unprecedented direct plea to Mark Zuckerberg and Jack Dorsey. Of course, these issues on social media don’t just impact football players or [...]