What to expect from sports technology in 2021 January 1, 2021 After the sporting chasm that was 2020, things are definitely looking up in 2021. In prospect are Olympics and Paralympic Games, football’s European Championship and the return of a plethora of iconic annual fixtures, such as Wimbledon, Royal Ascot and The Open. But as we embrace the new normal of live sport next year, what [...]
Sports law in 2021: Data disputes, the evolution of esports, all eyes on Premier League TV rights, and rules tighten for clubs and agents December 31, 2020 While there may not have been as much action on the pitch in 2020, this year has been an eventful one for sports lawyers off the pitch to say the least. Coronavirus has acted as a magnifying glass, intensifying the financial and legal pressures that those in the sports ecosystem face. But how is 2021 [...]
Three things to expect from the business of sport in 2021 December 30, 2020 What does next year hold for sport in a commercial sense? Here, Neil Hopkins, global head of strategy at M&C Saatchi Sport and Entertainment, gazes into his crystal ball. Grounds for optimism Fans are back. Not many of them, but they are back. With vaccination under way, at some point in 2021 the tentative trickle of [...]
Sportspeople have never had so much power. In 2021 they will continue to change the way they are defined December 29, 2020 The coronavirus pandemic has been the dominant theme of 2020 for the entire global population and its impact on the world of sport – its events, competitions, clubs and athletes – has been equally transformative. But, as Benjamin Franklin’s famous quote states, out of adversity comes opportunity. And as we look ahead to the sporting [...]
Why women’s sport will hit £1bn and the tech tools trusted by pros will go overground in 2021 December 28, 2020 Paul Lee, global head of technology, media and telecommunications research at Deloitte, forecasts two major growth areas for sport in 2021. Women’s sports Deloitte predicts that revenue from women’s elite sports will be almost £1bn in 2021. The start of the 2021-22 season will kick off a record period for women’s sport attendance, TV audiences [...]
Major League Cricket: Silicon Valley and Bollywood’s grand plan to make America fall in love with T20 December 23, 2020 People don’t tend to associate the game of cricket with the United States. The world’s second most popular sport has an estimated global following of 2.5bn, yet has struggled to attract an audience in the US, where American football, baseball, and basketball dominate the live sport broadcasting schedule. But a group of investors that includes [...]
The Big Sport Quiz of 2020: How well were you following the action this year? December 22, 2020 Roll up, roll up: it’s Morning Wire’s Big Sport Quiz of 2020! Yes, a lot of it was severely disrupted and most of it happened without fans present, but there was still plenty of vintage sport and some intriguing storylines to follow. So test your knowledge on our selection of questions covering all major sports [...]
Triller: Mike Tyson, Snoop Dogg and the TikTok rivalling video app’s big plans to shake up sports broadcasting December 18, 2020 Three weeks ago in Los Angeles, a 54-year-old Mike Tyson fought a 51-year-old Roy Jones Jr in a boxing match that was unusual not only for the age of its participants. Former undisputed world heavyweight champion Tyson showed glimpses of his old power and speed as the judges surprisingly scored the eight-round contest as a [...]
EFL clubs urged to sue government after being cut out of £300m bailout December 17, 2020 English Football League (EFL) clubs should unite and sue the government for excluding them from its sport bailout, says one owner. The Sports Winter Survival Package last month issued £300m of emergency funding to offset the financial impact of Covid-19. Rugby union received £135m and horse racing £40m, but the only funding for football was [...]
The Week in Sportbiz: Premier League toasts beIN deal; banker set to buy Lille; breakaways boosted; Australian Open delay; and Griezmann bins Huawei December 17, 2020 Christmas cheer has arrived early at the Premier League after it agreed a new $500m deal with beIN Sports. The contract, which gives beIN exclusive broadcast rights in 24 countries across the Middle East and North Africa, is effectively a three-year extension to their deal for 2019-22. It comes as a boost to the Premier [...]