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Sports marketing

  • Football regulator is reminder of uneasy link between class, control and the game

    March 23, 2024

    Is football the game of the people, or the game that controls the people?

  • Ed Warner: Horse racing has a potent calling card – but needs urgent change

    March 21, 2024

    Our sport business columnist tackles falling crowds at the races.

  • Lessons for brands after Rihanna’s Instagram posts hit bum note for Puma

    March 18, 2024

    When celebrity collaborations go wrong.

  • Ed Warner: The future of athletics is fluid but ripe with opportunity

    March 7, 2024

    Will Michael Johnson show the way for athletics chiefs, asks our columnist?

  • Is FC Barcelona’s plan to ditch Nike for in-house kits the future or just posturing?

    March 6, 2024

    They aren't the first football team to try this, with mixed results.

  • How Formula 1 is looking beyond Drive to Survive in search for new fans 

    February 28, 2024

    Ahead of the new season, a look at how F1 has turned to celebrities and streaming for further growth.

  • Redwood Bank founder Jonathan Rowland aiming to corner padel market with R3 Sport

    February 27, 2024

    R3 Sport counts leading British players as co-founders and investors.

  • Ed Warner: On bad actors and their pernicious influence on so many sports

    February 22, 2024

    Our columnist on rogues who taint sport, plus FA Cup maths, Rwanda, Tracey Crouch MP and Jilly Cooper.

  • Super Bowl LIX: How to read Roman numerals ahead of NFL American football

    February 11, 2024

    We may be at the 59th (LIX) Super Bowl but many are still oblivious to the bunch of apparent letters that change every year. So here is how to read Roman numerals. What are Roman numerals? Roman numerals are, shock horror, symbols that represent numbers based on the ancient Roman system. Alphabet symbols are used [...]

  • Super Bowl LVIII ads are a reminder of how the industry can do better

    February 10, 2024

    The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]

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