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Sports marketing

  • NFL boss Goodell shakes off ‘nonsense’ Taylor Swift Super Bowl conspiracy theories

    February 6, 2024

    Some have claimed it's a deep state plot to get President Biden re-elected.

  • Ed Warner: What politicians get wrong on policy and how I would fix it

    January 25, 2024

    Britons may now be only four months away from their day in the polling booth. Policy wonks will be doing their wonking, party manifestos in early draft form, PR grids being re-written daily.  Sport will barely feature beyond a sweaty MP or two getting down with the kids for a fleeting photo op at a [...]

  • Why Brand Beckham’s battle with the counterfeiters is no open goal

    January 23, 2024

    An IP law expert on Beckham's attempt to tackle trade mark infringements.

  • Zharnel Hughes backs ‘Netflix and chill’ to attract new fans to athletics

    January 19, 2024

    Hughes is one of the sprinters set to star in the show, due for release this summer.

  • Ed Warner: In defence of the Premier League’s laudable financial rules

    January 18, 2024

    Our columnist reflects on some of the week's big sport business stories.

  • Why Tiger Woods’ successor as face of Nike could be made of pixels and data

    January 12, 2024

    The iconic partnership came to an end this week after 27 years.

  • Yorkshire sponsor ‘reviewing’ deal amid possible return of former chief Graves

    January 9, 2024

    Tiling company Al Murad says it is monitoring the situation at Yorkshire.

  • Tiger Woods confirms end of 27-year, $500m partnership with Nike

    January 8, 2024

    Woods earned more than half a billion dollars from the 27-year partnership.

  • Jamie George: England players split with RPA for independence

    January 8, 2024

    England hooker Jamie George insists that the internationals team’s split from the Rugby Players Association (RPA) in favour of negotiating their own contracts with Twickenham chiefs was simply about independence. Saracens No2 George is one of five player-directors of Team England Rugby Ltd, alongside fellow internationals Ellis Genge, Maro Itoje, Joe Marler and Anthony Watson, [...]

  • Paris 2024: Olympics at risk of empty seats amid ticket sale fears

    January 8, 2024

    With just 200 days to go until what has been promised to be one of the most exceptional Olympic Games of the modern age, Morning Wire research shows that 55 medal sessions still have tickets available to purchase. It raises questions over whether ticket prices are too high, whether the demand is there and whether [...]

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