These are the sports that Gen Z is choosing over rugby and cricket, says EY November 9, 2023 The EY Sports Engagement Index canvassed more than 4,000 UK adults.
Harry Coe on following his dad into sport with sponsorship start-up Luscid November 8, 2023 Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.
Bazball enters the dictionary – but Australia star calls move ‘garbage’ November 1, 2023 McCullum is said to hate the term but the journalist who coined it is unrepentant.
Infinite Athlete: The inside story of Chelsea’s sponsor and their links with Todd Boehly November 1, 2023 The deal was held up by a Premier League probe, increasing the profile of the new US brand.
Another winter World Cup on cards after Australia withdrawal leaves one bid standing October 31, 2023 Australia's withdrawal of interest leaves Saudi Arabia as the last bid standing.
Ed Warner: I searched for signs of the Olympics in Paris but it was more village fete than global sporting gala October 26, 2023 Tickets remain widely available for Paris 2024, proof that it is not being promoted enough at home.
‘We’ve had conversations’: England eye Twickenham Test with Black Ferns October 25, 2023 England Women only played their first standalone match at Twickenham in April.
‘I want Williams back at the front’: James Vowles on reviving the Formula 1 team October 19, 2023 Exclusive chat with the F1 boss on sporting balance, cost caps, sponsorship -- and making Williams good again.
Crystal Palace owner Parish backs Premier League 3pm TV blackout October 19, 2023 Co-owner of Crystal Palace Steve Parish has come out to bat in favour of the 3pm Premier League blackout as the England top flight gets set to increase the number of games on TV. The Premier League will see all non-3pm kick offs broadcast live with the number of matches available to purchase rising from [...]
Ed Warner: Has Sport England’s core purpose been forgotten? October 19, 2023 Chris Boardman. Olympic cycling pursuit champion. Tour de France stage winner. Adviser to British Cycling. Head of the government’s Gear Change strategy promoting cycling and walking at Active Travel England. Founder and face of Boardman Bikes, currently owned by Halfords. You may have one in the family, perhaps a balance bike for a toddler or [...]