Premier League and cricket to become key in British government diplomacy November 21, 2023 The UK Government is set to exploit the likes of the Premier League and the international Test cricket team as part of a new sport approach to diplomacy overseas. In a recent white paper from the Foreign, Commonwealth and Development Office, and its new foreign secretary Lord David Cameron, titled “International development in a contested [...]
LaLiga bosses look to copy UK sports scene after London fact finding mission November 20, 2023 Spain’s top football clubs have visited London on a fact-finding mission as LaLiga aims to learn from the UK model of turning stadiums into 365-day money makers. Representatives of all 20 teams from the league, as well as a significant portion from the second tier, descended on the capital during the international break to look [...]
Keep sport and politics separate? Impossible – so here’s what brands need to do November 20, 2023 It's a common refrain but sport sponsors need to have their eyes open.
Paris Saint-Germain chief: Minority sale can ‘take business to next level’ November 17, 2023 PSG are closde to agreeing a deal, likely with a US private equity firm
Ed Warner: Draconian rules leave only sponsor crumbs for most Olympic athletes November 16, 2023 In the Olympic and Paralympic world, being top of the food chain is everything.
Football’s MCO rules ‘beneficial’ to likes of Manchester City and ‘need change’ November 15, 2023 European and domestic authorities are currently considering amending MCO rules.
Why sponsors won’t sweat another desert World Cup – even a dry one November 14, 2023 What will a Saudi World Cup mean for football's many commercial partners?
Why sponsorship at the 2023 Rugby World Cup offered hope for a troubled sport November 10, 2023 For once, it wasn't more of the same brands doing the same things.
Women’s FA Cup prize money 2023-24: Increase revealed as FA target equal pay November 9, 2023 The FA has doubled the prize fund, although it remains dwarfed by payouts in the men's competition.
Ed Warner: Could AI avatars replace boxers and Formula 1 drivers? November 9, 2023 Ed Warner dons his VR headset to ponder the future of sport.