Dorking on the rise: Wanderers boss on investing in Championship dream August 14, 2023 The National League has long been the gateway to English football’s professional divisions and has recently been at the centre of an international portrayal of the beautiful game. Wrexham’s promotion from the division – which this season spans Fylde to Southend, Gateshead to Eastleigh – was documented in a series commissioned by their celebrity owners [...]
Bloomsbury Football: Why Nike and Kier Starmer love London ‘coaching for all’ charity July 26, 2023 Bloomsbury Football founder and CEO Charlie Hyman on the London-focused charity’s rapid rise, attracting support from Nike and Kier Starmer, and their plans for further expansion. Charlie Hyman was still a schoolboy when he got his first taste of football coaching, collecting cones for his younger brother’s team in a local park. “I thought I [...]
England footballers probed by advertising watchdog over promotion of Supreme CBD July 25, 2023 Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]
HSBC and other sponsors not to blame for Emma Raducanu’s decline, insists agent July 25, 2023 Emma Raducanu’s agent has rejected suggestions that a swathe of money-spinning sponsorships including HSBC and Vodafone have held her back since her sensational 2021 US Open triumph. The British tennis player’s Grand Slam title brought her a swathe of deals with brands also including Dior, Porsche, British Airways and Nike which earned her £22m last [...]
Lionel Messi’s Inter Miami debut: All you need to know and how to watch in the UK July 21, 2023 All you need to know about Lionel Messi’s Inter Miami debut, from the date and time to the opponents and TV details – plus suggestions that the club could yet make fans wait a little longer. After jetting in to Florida last weekend to confirm his long-awaited signing, Lionel Messi is poised to play his [...]
Ed Warner: I found a solution to cricket’s privilege problem in the South Downs July 20, 2023 Cricket can tackle its elitism problem by supporting initiatives take the sport to new audiences such as disadvantaged kids, says Ed Warner. Back in my investment banking days, I was responsible from across the Atlantic for a US research department. Every time I headed for JFK after a visit to my team of analysts I [...]
Golf’s Open chiefs change tack on Saudi sponsorship following LIV-PGA deal July 19, 2023 Open Championship chiefs have admitted they would consider sponsorship from Saudi Arabia’s Public Investment Fund despite previously criticising its impact on the sport through LIV Golf. On the eve of last year’s tournament Martin Slumbers, chief executive of the R&A, said LIV Golf was “harming the perception of the game” and depicted it as “entirely [...]
2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
London tops British entries in top 100 sports cities index July 15, 2023 London and Manchester have been named in the top five of a list of the top 100 sporting cities, according to recent data. The BWC 2023 Ranking of Sports Cities placed London in third and Manchester in fifth on the 100-city list. The capital was second on the list in 2021 and third in 2022 [...]
Saudi Arabia’s PIF extends sponsorship of Aramco Team Series in women’s golf July 13, 2023 Saudi Arabia’s Public Investment Fund has announced an extension of its sponsorship of the Aramco Team Series in women’s golf. The PIF will be presenting partner for the Aramco Team Series for a further three years, while its non-profit organisation the FII Institute has also signed a strategic partnership with the string of tournaments on [...]