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Sports money

  • Super Bowl LVIII ads are a reminder of how the industry can do better

    February 10, 2024

    The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]

  • Why women’s football bucked the men’s trend in the January transfer window

    February 9, 2024

    World records were broken as more world stars flocked to the WSL.

  • Sports tech: Why super Speedo is making a splash yet again

    February 8, 2024

    Speedo is no stranger to revolutionary tech. But 15 years on since the ban of a race suit they produced that was deemed “technical doping”, they’re back with a new bit of space age tech that could change the swimming world. Matt Hardy takes a deep dive. Pharmaceutical doping has been at the heart of [...]

  • Silvio Berlusconi, the Super League and me: How a visionary English ad exec created the blueprint that changed European football

    February 7, 2024

    “Here's the job you always wanted. Design a Super League for Signor Berlusconi. And I did.”

  • Ratcliffe should forget Levelling Up funds for Manchester United, says Tracey Crouch MP

    February 6, 2024

    Old Trafford has been earmarked for redevelopment costing up to £2bn.

  • PGA Tour to give £1bn in equity to players after £2.4bn deal with Liverpool owner

    January 31, 2024

    The deal will see the tour set up a new for-profit company, PGA Tour Enterprises.

  • Marcus Rashford hit with one of biggest fines in Premier League history

    January 30, 2024

    Rashford has apologised and could return to the United team this week.

  • PayPal co-founder Peter Thiel and former Coinbase figure invest in the Enhanced Games, a drug friendly Olympics alternative

    January 30, 2024

    The billionaire co-founder of PayPal Peter Thiel has invested in the drug friendly alternative to the Olympics, the Enhanced Games. The Enhanced Games has promised the freedom to use banned substances that are not allowed in much of elite sport. The brainchild of London-based lawyer Aron D’Souza, the Enhanced Games have announced the closing of [...]

  • Newport County and the value of an FA Cup run for lower league football clubs

    January 27, 2024

    What do football clubs really earn from doing well in football's oldest cup competition?

  • Tumbleweed transfer window: How much have Premier League clubs spent in January 2024?

    January 25, 2024

    It's 14 years since they operated this frugally in the mid-season window.

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