Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal Sport Business Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa. The Paul Kagame-linked tourism board concluded a sleeve deal with Arsenal last season after mounting pressure from fans but have now signed a £20m-a-year deal with, according to The Athletic. Unai Emery’s Aston Villa will [...]
Embassy officials praise Arsenal ahead of ‘Visit Rwanda Champions League final’ Sport Business The High Commission of Rwanda this week congratulated Arsenal on their Premier League title days before a Visit Rwanda partnership concludes at the Champions League final. The Gunners won their first domestic title in 22 years and lifted the Premier League trophy on Sunday. This weekend they have the chance to add a Champions League [...]
Arsenal sign Deel deal with CEO who is fan of Champions League finalists PSG Sport Business HR firm Deel, whose chief executive supports rival Champions League final side Paris Saint-Germain, will replace Visit Rwanda on the sleeve of Arsenal’s kit. The Gunners, currently top of the Premier League and on the verge of a first title in over 20 years, had initially looked to renew a long-standing deal with the tourism [...]
Arsenal praised for ‘Big Club’ move after ending Visit Rwanda partnership November 19, 2025 Arsenal fans have welcomed the club’s decision to end a controversial eight-year partnership with Visit Rwanda at the end of this season. The Premier League leaders had been in talks to extend the deal, which sees Rwanda’s tourism arm displayed on the team’s sleeves, beyond the current campaign. But both parties have now decided to [...]
Arsenal urged by fans to abandon Visit Rwanda renewal talks October 21, 2025 Arsenal have been urged by fans to reconsider their controversial partnership with Visit Rwanda after Morning Wire revealed the two parties were in talks to extend the deal. Discussions over a renewal on terms that would represent an increase on the £10m a year that Visit Rwanda pays Arsenal are understood to be at an [...]
Exclusive: Arsenal close in on Visit Rwanda partnership extension October 2, 2025 Arsenal are in advanced talks to extend their controversial £10m-a-year commercial partnership with Visit Rwanda, the tourism arm of the East African country. The current agreement, which sees Visit Rwanda appear on the shirt sleeves of the men’s and women’s teams, was due to expire at the end of the season. It has also been [...]