Skip to content
Sunday 16 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,750.11
-0.21%
DAX
26,440.31
+0.53%
CAC 40
8,636.80
-0.16%
STOXX 50
6,539.59
-0.09%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 09 June 2016 6:45 am

Sadiq Khan’s key campaign pledge hits the buffers

By: Shruti Tripathi

Add as a preferred source on Google

Shouting was never Zac Goldsmith’s style but if he were moved to raise his voice it would probably be at the revelation that his former opponent (and new mayor of London) has already abandoned a key campaign pledge.

Sadiq Khan hasn’t just distanced himself from a flagship promise to freeze rail fares; he’s practically forgotten that he made the commitment in the first place. Let us remind ourselves of what appeared on billboards, posters and social media throughout the mayoral contest: “I’m making a fully funded pledge to freeze fares over the next four years.”

But yesterday City Hall revealed that its price freeze would not apply to travelcard-holders, or to commuters who reach a daily or weekly cap while travelling on their Oyster cards. Thus, for a vast number of passengers, fares will continue to rise.

Khan blamed the policy on the Conservative government, calling on Whitehall to “follow his example” and grant more powers to the mayor. All very well, but there were “no ifs, or buts” in his original pledge, and nothing has changed in the intervening weeks to derail the promise. Khan was fully aware of the difficulties in delivering such a sweeping pledge, yet went ahead and made it a central pillar.

Read more: Khan finds savings to fund fares freeze, but some tickets are excluded

Goldsmith always lacked the certainty and confidence of his Labour opponent. Whereas Khan built a campaign on short, clear messages such as the fares pledge, the quiet Tory attempted to make a virtue out of the fact that he – in his own words – would “never promise anything I wasn't absolutely sure I could deliver.” Every time he said this, the Khan camp must have thought “and that’s why you’re going to lose.”

The U-turn on fares comes hot on the heels of a massively watered-down announcement on housing. During the campaign, Khan talked a lot about the need to build 50,000 homes a year in the capital. Yet just days into office, his deputy mayor for housing says this figure is merely something “which we want to move towards.”

It’s still early days for London’s new mayor, but already it looks as if his core pledges don’t come off particularly well from encounters with reality.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News
  • Opinion

Categories

  • Business
  • Opinion
  • Politics

Related Topics

  • London business

Trending Articles

  • Jobs market ‘stops moving’ as employment costs weigh on hirers

  • House prices suffer biggest August slump in eight years 

  • Back bookshops in bid to rebuild high streets, Burnham urged

  • Aldi boss wades into supermarket ‘price-gouging’ row

  • Reform pledges £50bn savings in ‘generational’ benefits shake-up

More from Morning Wire

  • Burnham to cut pub business rates by 20 per cent

    Hospitality
    Andy Burnham, Mayor of Greater Manchester, smiling in glasses, dark jacket, light blue shirt, blurred green background.
  • Housebuilders urge Rayner to ‘hit the ground running’ and rip up planning red tape

    Property
    Angela Rayner, Deputy Leader of the Labour Party, smiling in glasses at an event with camera crew and lighting
  • Treasury minister: Meeting Nato defence pledge is Burnham’s job

    Politics
    UK defence strategy meeting, officials discussing military advancements and security measures in a conference room setting
  • A beginner’s guide to appeasing the bond market – and why it matters

    Markets
    Chancellor Healey speaking at a podium before a crowd, with the HM Treasury sign visible on the brick building.
  • Burnham risks ‘breaking manifesto’ without business rates reform

    Retail
    Andy Burnham speaking at a public event, addressing the audience with a focused expression, highlighting his leadership role.
  • Rolls-Royce shares rise as Burnham pledges investment in British defence

    Politics
    Andy Burnham speaking at a press conference, wearing a suit and tie, addressing current political issues in Manchester.
  • ‘False dawn’: June inflation falls to 2.6 per cent but analysts say rises ahead

    Economics
    Till sales growth slowed to 2.7 per cent in the last four weeks
  • Global Citizen’s links to Fifa chief Motsepe and the first ever World Cup half-time show

    Sport Business
    Getty Images logo displayed prominently on a digital screen, representing professional stock photography and licensing ser...
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook