Skip to content
Friday 28 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,792.54
-0.79%
DAX
26,367.24
0.00%
CAC 40
8,319.87
0.00%
STOXX 50
6,424.73
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 20 July 2010 7:57 pm

Show the world you’ve made it

By: KCS-content

Add as a preferred source on Google

IT doesn’t seem so long ago that you’d go round to someone’s house and know they had a few quid because they’d have a telly with doors on it. Since then, TVs have got thinner and the cathode ray tubes which used to make them approximately the width of a sofa have shrunk so much you can hang your telly on the wall and pretend it’s a picture frame. Now I don’t know how the head-up display (HUD) in the BMW 5-Series actually works and I don’t care, but let’s just say it must be the automotive equivalent of a big-arse telly with doors. It’s amazing. I haven’t been this impressed since R2-D2 projected Obi-Wan Kenobi at Princess Leia out of his wazoo.

It’s certainly seductive. The colour graphics float in space at the front of the bonnet and inform me of my speed and current location. The display even projects a succession of lovely arrow graphics telling me where I need to go next, according to the navigation system. The idea is that it reduces eye strain as it limits the need for your eyes to refocus from the car’s instrumentation to the road and back again. It succeeds wonderfully, although I find the effect slightly hypnotic and can’t take my eyes off it. I suspect this isn’t exactly what BMW had in mind. But at £940, the HUD option is almost entirely unnecessary and an absolute must-have. Ten years from now no-one is going to want to look at a second hand 5-Series on eBay without a head-up display. Really.

Looks-wise the car is handsome enough – if a little conservative – and due to a softly curving bonnet and some truly great alloys it gets an unusual amount of attention for its sporty looks. Driving it is fantastically stress-free and easy. It feels quick and powerful thanks to its 306hp 3.0-litre engine, with very little road noise at speed, and handling that is surprisingly good for a car so big.

The eight-speed automatic gearbox means acceleration is very smooth. Though the gear selector was annoying at first due to an unusual unlock safety switch on the side, I found I got used to it soon enough. Our car included Driving Dynamics Control, which means it had a Comfort, Normal, Sport and Sport+ setting. This allows you to change the chassis, throttle and transmission set-up depending on your mood or road conditions. Out on the leafy A Roads of Surrey it made for a surprisingly enthusiastic drive but most of the time the Normal mode was so appropriate it felt like voodoo.

The only issues were that the car seems to be a little wider than it feels, though an excellent parking system displays views from around the vehicle when you’re parking it, helping to avoid expensive brushes with street furniture. Oh, and the instrumentation seemed a little

obscured by the lovely thick oval steering wheel, but it didn’t matter because the HUD told me everything I needed to know. Minor gripes.

The only real disappointment is that so much refinement, so excellently engineered into the car, means the engine just doesn’t seem loud enough. I was expecting a wonderful soundtrack from what is a large – if relatively economical engine – but sadly there’s no such thing.

So all in all, it’s an excellent car, possibly the best of its kind, with or without the head-up display. Minus the roar.

THE FACTS:
BMW 535I SE SALOON
PRICE: £37,300 (not including options)
0-62MPH: 6.1secs
TOP SPEED: 155mph
CO2 G/KM: 195g/km
MPG COMBINED: 33.6mpg

THE VERDICT:
DESIGN
PERFORMANCE
PRACTICALITY
VALUE FOR MONEY

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Categories

  • Life&Style

Related Topics

  • NULL

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • New Revuelto SV is the fastest and most intense Lamborghini ever

    Life&Style
    Lamborghini Revuelto SV, a sleek silver and black supercar with red accents, front 3/4 view.
  • Is the Audi Q9 the poshest Audi yet?

    Life&Style
    Dark blue Audi Q9 SUV parked on concrete with a modern building and sunset sky in the background.
  • Maserati GranTurismo Trofeo Review: 550hp, 199mph and Nearly £200k – Is It Worth It?

    Life&Style
    Red Maserati sports car parked on asphalt with trees and grass in the background.
  • Lexus ES 2026 review: Easygoing electric saloon goes its own way

    Life&Style
    Silver Lexus ES driving on a tree-lined road, motion blur implying speed, front view, lush green foliage
  • Allegion to Attend 2026 Mizuho Industrials & Chemicals Conference

    Business Wire
  • Infantino crisis shows football needs independent non-exec, says ex-Fifa advisor

    Sport Business
    Three people view the FIFA sign and official name in front of a green soccer field.
  • Humble Grape is a wine bar like no other: Here’s its origin story

    Toast the City
    Exterior view of Humble Grape Bow Lane showcasing its inviting entrance and rustic charm on a bustling London street.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook